The theme of this year’s
John Deere product introduction is Delivering Distinctive Value and the company’s vice president for sales and marketing told the dealers during the big floor show last night that they are the front lines of accomplishing that goal.
“It starts with the partnership between John Deere and John Deere dealers,” said Luke Gakstatter. “The products, the solutions and the technology that John Deere brings to the equation and the level of service, customer support (from our dealers) packaging that up all together.”
Luke says delivering distinctive value involves three particular value drivers. “It’s all about performance, it’s about uptime, and it’s about cost of operation,” he said.
The new products coming for farmers and ranchers were designed with those three drivers in mind – and they are exciting. New 7R and 8R tractors, redesigned self-propelled sprayers, S-series combine updates and tracks, a brand new windrower, and new technology solutions like wireless data transfer.
It’s an exciting time for John Deere because it’s an exciting time for agriculture!
Listen to my interview with Luke here: Interview with Luke Gakstatter