Hello and welcome to the ZimmCast. You agrimarketers out there are sure including social media in your strategies judging by the audience I had at the 2013 InfoAg Conference session on the topic. I asked for a show of hands if they had a company Twitter account and almost everyone raised their hand, the same when I asked if they had a company Facebook page. That’s the highest response I’ve ever had when doing a presentation on social media.
Joining me for the session was Jay Harrison, Maritz Holdings. He works with their evolve24 division and focused on social media analytics and had some great information to share with us. His company does “social media intelligence” which includes monitoring and interpreting what people are saying on social media as well as advising on ways to respond, especially in a crisis situation. He says one of the biggest challenges they have is analyzing all the publicly available social media data which they then start organizing in a way that allows them to search for specific subjects or terms. He provides some examples in this week’s program.
Listen to this week’s ZimmCast here: Social Media Analytics