In case you didn’t know, both the current National Association of Farm Broadcasting President, Mark Oppold and incoming President, Janet Atkinson, will be anchoring shows on the newly announced Rural Radio, a 24/7 channel on Sirius XM. I think that’s the first time in NAFB history both have worked for the same company! The new channel (80) will launch on July 15.
What do you think about this new channel? Will it have an impact on traditional local farm broadcasting? If so, what will it be? Will this help connect rural and urban satellite radio listeners?
RURAL RADIO, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to the rural community. RURAL RADIO will broadcast original programming for rural audiences exclusively for SiriusXM that spans commodity market reporting, lifestyle programming, original and classic entertainment, and western sports, such as rodeo and bull riding.
RURAL RADIO launches July 15 on Channel 80, and there will be an official launch celebration August 3, with an all-day event to be held at the finish line of the Indianapolis Motor Speedway, which will include an attempt to set the Guinness World Record for a Parade of Pickup Trucks on the historic track, with all their radios tuned to SiriusXM channel 80.
RURAL RADIO’s broadcast operations will be based in Nashville, Tennessee along with Rural Media Group, Inc., (RMG).Corporate offices, sales, and marketing will be headquartered in Omaha, Nebraska. A complete broadcast program schedule will be made available on or before July 15, 2013 at www.facebook.com/RURALRADIO80 and on Twitter @RURALRADIO80.
Veteran farm broadcasters Mark Oppold and Janet Adkinson, the current and incoming presidents of the National Association of Farm Broadcasters (NAFB) will anchor three daily, weekday shows—Commodity Wrap, Rural Evening News and Market Day Report, a live 5-hour daily program featuring reports from dedicated news bureaus located at the CME, Chicago Board of Trade, as well as from USDA headquarters in Washington, D.C. Additional daily ag-related programming will be provided through RMG’s strong affiliations with the leaders in rural America, including: Farm Journal Media, owners of AGDAY, U.S. Farm Report and AGRITALK, Meredith Corporation’s Living The Country Life, various state farm bureaus, and Ag PhD featuring the Hefty Brothers of South Dakota.