Let’s pretend we’re in the future as in 2025 or 2050 and take a look back at agricultural production. Let’s do it with Rich Kottmeyer, Senior Executive and Global Agriculture & Food Production Leader, Accenture. That’s what we watched Rich do on stage during the Bayer CropScience Ag Issues Forum and that’s what I asked him to do when we had time to visit afterward.
Rich says, “I think the number one thing we’re going to look at is how we empowered the small holder farmer, how we allowed them to get advice and how we’re able to do that through their mobile phone through digital technology.” Referring to data he says that more important than data are analytics. That data will be simple. He says “big data needs to lead to small insights.”
You can listen to my interview with Rich to get more insights from the future here: Interview with Rich Kottmeyer