The American Seed Trade Association is looking ahead to the future of the seed industry and developing a new long range plan.
“We’ve always had a five year strategic plan which gives us direction for where we want the association to go and it was time to refresh that,” said ASTA immediate past chairman Mike Gumina of DuPont Pioneer. To do that, they got input from membership across the board and identified several key issues to address. “The areas that were identified by the membership were: intellectual property rights protection, having our impact on domestic policy as it influences the seed business, state and local issues that influence the seed business, our international programs and our communication programs,” Mike said.
Under the communications banner, Mike says they are really reaching out to a number of audiences including ag media and grower organizations, as well as general media and government. “Getting the story out on seed, the importance of seed, the value of seed, the value of technology and the value of the productivity it brings to all of humanity is really an important message to get out,” he said.
Also important to the future is people and Mike says DuPont Pioneer has started a program to bring young industry professionals to ASTA events so they can get a broader view of the industry. “It’s an opportunity for them to see the broader picture of what’s going on in the seed industry, to understand how ASTA is engaged in policy setting and helping to eliminate issues that are creating barriers to business success in the industry,” he said.