Woodruff Sweitzer has acquired Paradowski Creative, an independent agency based in St. Louis, Mo. The acquisition took effect July 2. Each agency will retain its individual agency name.

Woodruff Sweitzer has realized tremendous growth over the past few years, adding clients in agribusiness, packaged goods and animal health. The agency had been searching for a like-minded independent agency that shares a creative and entrepreneurial-spirited culture and will bring expanded expertise, including digital offerings to its clients. Paradowski Creative fit the bill.

Current organizational structure and staff, outside of Alex Paradowski’s (who founded the agency 35 years ago) departure, will remain for both agencies. Woodruff Sweitzer currently has 63 employees and Paradowski Creative employs 24 staff members.