Commodity Update Offering Rich Media Messaging

Chuck Zimmerman

Commodity UpdateCommodity Update has evolved to include Rich Media Messaging services in partnership with Farm Journal Media. This allows the company to deliver charts, graphics, audio, and richly designed commercial messages directly onto the phones of farmers who subscribe to the service. The company employs a proprietary technology to deliver these messages, under an agreement exclusive in the agri-marketing sector.

Mobile is the fastest growing segment of the marketing mix. But most communications to date – under SMS format – have been limited to 160 characters. Even within these constraints, CommodityUPDATE has built the largest and most powerful information system delivered to growers, and has fundamentally changed how farmers interact with information and agri-marketers engage with their customers. Now, with the addition of Rich Media Messaging capabilities, the company can deliver even higher levels of engagement and interactivity.

“Mobile marketing continues to advance rapidly in the Ag space,” says Joel Jaeger, Commodity Update Founder and CEO. “Our Rich Media Messaging platform expands the level and sophistication of content that can be delivered to end user farmers, and, like our text messaging service, does so through a channel that does not require a ‘Smartphone’. This makes it accessible to perhaps three times the audience that can be reached through Apps or Mobile Web-based campaigns.”

Commodity Update powers our AgWired Mobile service. To get AgWired updates via text just text “agwired” to 46786.

Media