Sorghum Checkoff Chooses McCormick as Agency

Cindy Zimmerman

McCormick Company has been chosen as the agency of record for the United Sorghum Checkoff Program (USCP).

According to McCormick, they will serve USCP from the company’s Amarillo, Texas, location with assistance from staff in the Kansas City office.

USCP is headquartered in Lubbock, Texas, and is a producer-funded organization with focus on crop improvement, high-value markets and renewable fuel opportunities for grain and forage sorghums.

Agency, sorghum