Measuring the return on investment of social media is a big challenge. We deal with the question of “how to” all the time. More importantly though is answering the question of what your goal is with social media. This topic was on the agenda at the Agricultural Media Summit.

I spoke with Shelly Kramer, V3 Integrated Marketing, an integrated marketing and social media agency. She spoke to a full house and answered questions for a while afterward.

Shelly says that to measure your social media ROI you need to have a plan. I know that’s tough but if you don’t know what your goal is, then how do you know if you met it? To help her clients better understand digital marketing and especially the social channels she encourages them to act online just like they do in real life. However, that’s not easy for companies to do.

Listen in on my conversation with Shelly in this week’s program and hear more about her perspective and thoughts on using social media in your marketing efforts: Integrating Social Media & Measuring ROI

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

2011 Ag Media Summit Photo Album

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