It’s Spring folks and that means it’s about time for farmers to get in the field! And just in time to help them out, Precision Laboratories has a mobile application that will be very helpful. It’s the Mix Tank App which was just recently announced. In this week’s program we’re going to learn more about it and the company.

I spoke with James Reiss, Vice President of the agricultural chemistries business and Daniel Ori, Marketing Specialist. The company is headquartered in Waukegan, Illinois and provides “specialized chemistries applied to plants, seed, soil and water to maximize resource and biological performance potential while stewarding the environment.” It was founded in 1962 and entered the ag industry in 1976.

There are several things about their new mobile application that really help set it apart and I think ultimately will make it successful. To start with, the Mix Tank app provides a service that you can’t find on the web right now and it’s one that is not only needed now but will become increasingly important as time goes on. This unique, needed service, is a really good characteristic of a good app. It seems to be rock solid in performance, at least from my short time using it on an iPod Touch. And finally, it allows you to save custom tank mixes and share them out via email, Twitter and Facebook. As you’ll hear Jim and Dan say, this app has been really well received by not only farmers but retailers and consultants who want to use it as a way to communicate their recommendations to customers!

Learn more about Precision Laboratories in this week’s ZimmCast: ZimmCast 296 - Precision Laboratories

This week’s program ends with some music from Music Alley. It’s called “Spring Break” by masceo.

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

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