One of the co-located events taking place with AG CONNECT EXPO is Agrievolution. Opening up the program this morning is Doug DeVries, Senior Vice President, Global Marketing Services – Agriculture and Turf Division, John Deere. I spoke with him just prior to the start of the program. Doug is pictured on the right with Rusty Fowler, Krone NA and Martin Richenhagen, AGCO.
Doug says that over the years ag equipment companies have seen an opportunity to work more closely together so two years ago there was a first meeting of a broad range of equipment manufacturing groups from around the world who met in Rome to seek ways to work together for the benefit of the industry. He says it’s no coincidence that this second meeting in taking place in conjunction with AG CONNECT Expo. The show is a global showcase for agricultural technology and it made sense to co-locate Agrievolution. Participants are here from all over the world representing a high percentage of the industry. They’ll talk about the state of the industry today and then tomorrow meet in groups to determine areas of opportunity to come together as a broader set of organizations. And that leads them right into AG CONNECT Expo.
You can also listen to or download my interview with Doug below: