AGCO Supports Agrievolution at AG CONNECT Expo

Chuck Zimmerman

Martin Richenhagen AGCOAttending today’s Agrievolution program is Martin Richenhagen, President/CEO, AGCO. I had the opportunity to talk with him about this new ag show – AG CONNECT Expo. AGCO is supporting the show in a big way.

Martin says says that although the U.S. is one of the biggest countries in farming, the biggest farm shows are in Europe and they wanted to change that by having the industry association (AEM) put on the show so that the money made goes back into the industry. He says this gives companies a real vested interest in the show. In fact, he says “we feel pretty much like shareholders.” He really likes what the AEM staff has done with the show.

AGCO has invited about 1,500 dealers and customers to the show and they’ll have some new equipment on display. The idea has been very well received according to initial feedback.

AGCO is also sponsoring the first ever AGCO/AEM/AgChat tweetup following tomorrow’s opening session/reception at approximately 6pm in the news media center which is located in room W221 of the convention center.

AG CONNECT Expo Photo Album

You can listen to or download my interview with Martin below: