Social Media Cuts Out The Middle Man

Chuck Zimmerman

Rick Calvert BlogWorldThis year’s BlogWorld and New Media Expo was one of the largest gatherings of people involved in new media ever. The founder of the event is Rick Calvert. He says feedback from participants has been overwhelmingly positive. The last number I heard yesterday was 2,200 participants but that may have ended higher. That says a lot in a troubled economy where many shows have seen a decline in participants. I think it’s just another sign of how robust the new media business is today.

He says the exhibit show has been packed and I can attest to that since I’ve had to wait at times to get an opportunity to speak with an exhibitor. If you weren’t able to attend then put October 14-16 on your calendar when the show will be back here in Las Vegas.

Rick says that one of the beautiful things about new media is that it allows a company or an event to have a media outlet since most of us are in niche topical areas that may not be “big enough news” for network television. I would say that agriculture fits that description very well most of the time. He says new and social media “cuts out the middle man” and let’s you communicate directly which is how we naturally converse. It’s a tremendous benefit for small business and certainly provides a great opportunity to advocate for agriculture and communicate within the industry.

You can listen to my interview with Rick below.

BlogWorld Expo Photo Album

Audio