I’m on a flight to San Francisco right now and using in-flight wifi for the first time. Works great. I’m getting some email work done among other things.

I’m also continuing to read “Six Pixels of Separation.” I hope you are too. One of the first points Mitch Joel hits on is the idea that providing free content can make you money. I think the question I get asked most often is, “How do you make money doing this?” Well, Cindy and I have built our whole business via new media using blogs, podcasts and social networking. As Mitch says, we’re all connected now. We can instantly connect with almost anyone. This has fundamentally changed the way business is conducted. For example, your brand is no longer what you say it is. It’s what Google says it is. Why? Because people are searching and finding lots of information about you and your brand. What are you doing to make sure those top results are links or information to you?

I’ll keep pointing out some interesting ideas as I come across them in this book but so far I think it’s the best one I’ve read that puts what we’re doing in language that business people can understand. If I was an agency, I’d buy this book for my client. Unless of course you’re a “traditional” marketer and still think these social media mechanisms are just wastes of time.