It’s Cattle Industry Summer Conference week in Denver and Amanda Nolz is on the ground doing some Beef Board blogging for us. Cindy just arrived at the airport from the Southern Peanut Growers Conference and yours truly is getting better from pneumonia or he’d be in Mexico with the United Soybean Board. Busy week. Here’s Amanda’s first interview from the CISC.
The Cattlemen’s Beef Board met for the first time this week at the Administration Subcommittee Meeting tonight. The discussions from tonight’s meeting will be introduced and rehashed at the executive meeting bright and early tomorrow morning. During a break in the meeting, I had the opportunity to catch up with CBB Producer Communications Staff Member Lynn Heinze to talk about the outreach programs the CBB uses to educate producers about the checkoff.
Lynn directs the checkoff’s national producer communications efforts, including paid media, dairy and beef trade media, surveys of producers, direct producer communications and CBB’s coordination with state beef councils. He has 20-plus years of experience in the meat industry, where he has managed a number of checkoff-funded programs for the National Live Stock and Meat Board, the National Cattlemen’s Beef Association and the U.S. Meat Export Federation.