Missouri Beef Industry Council Video PSA
The Missouri Beef Industry Council has been a client of ours since we started ZimmComm New Media going on four years ago. They called last week needing a video psa to use in the upcoming stage 4 event of the Tour of Missouri, a professional bicycle race across the state.
So with a little help from iMovie and iDVD it was easy to create some photos with the Beef Checkoff logo, use a Sam Elliott audio spot, add a tag and there you have it. Fast, easy and it works. The event in Columbia, MO will feature the video running on as a loop on a screen that’s managed by the Columbia Convention and Visitor’s Bureau. So whenever you make a video what do you do with it? That’s right class. Put in on YouTube.
If I were competing in the race I’d sure want a nice steak to give me power and energy. MBIC will be serving beef samples at the event.
Marketing to the country lifestyle people is the topic once again of this week's program.
