New media will now be getting some regular play in my local business paper, the Jefferson City Business Times (JCBT). They’ll be kicking off a new website any day now and I’ll be able to link you to my regular column that started with the August issue. I got started by defining blogs, podcasts and RSS. In the coming months I’m going to be focusing on each of these new media tools separately.
A Supreme Berkshire Product Website
Berk Supreme of California, MO has a new website to advertise their Berkshire Pork products.
Gullickson Writer of the Year
At Successful Farming I know who gets the tough stuff to write about. It’s gotta be Gil Gullickson. As Crops Technology Editor I’m sure he has a challenge making sure his readers understand some pretty complicated stuff. Now he’s won a big award to prove he’s very good at it.
Barbeque Battle Features Beef
I think Chef Richard Chamberlain is really a good ambassador for the beef industry. Thanks to Diane Henderson at the Cattlemen’s Beef Board for this picture.
World Record Harvest Attempt In Manitoba
Ray Wieler, President of Children’s Camp International and coordinator for World Harvest for Kids says things are ready for the big harvest set for August 5, near Winkler, Manitoba.
Updates To Monsanto Podcast Site
Speaking of podcasting. We were speaking about podcasting here in the office just now (really). Here’s an update to Monsanto’s Conversations About Plant Biotechnology. This very well done production now has a “total number of video segments with growers to more than 35 and representing nine of the 21 countries that grew biotech crops in 2005.” They’ve also updated the website.
Russell Joins Brownfield Team
The Brownfield folks have added to their team. It seems to just keep growing. They’ve hired Dave Russell. There’s a well-known name in the farm broadcasting ranks. Dave began at WRFD in Columbus, Ohio, before moving on to WOWO in Ft. Wayne, Indiana, and then the Indiana voice for Tribune Radio Networks. That’s where he was working back when I introduced the Brownfield Network into Indiana. Lately Dave has been serving as Agricultural Liaison for the Indiana Department of Environmental Management.
Using The New Media Tools
The program this week is a followup to the Agricultural Media Summit in Portland, Oregon. Interest is very high in using new media tools like agriblogging and farm podcasting.
Steve’s Last MBIC Report Podcast
The first ag group that I know of that started podcasting is the Missour Beef Industry Council. That’s thanks to the now former Executive Director Steve Taylor.
Podcasting To Peru Farmers
Not all farm podcasts have to be downloaded onto a digital audio player. I just found a story from earlier this year on bbc.co.uk. In Peru, telecentres (local broadcasting outlets) are subscribing to farm podcasts to obtain the information so they can broadcast it. The organization behind it is Practical Action.