ARF stands for Advertising Research Foundation. And ARF bestows the David Ogilvy Award at it’s annual convention which was just held in New York City. Rhea & Kaiser received the award in the services/retail/media category.

The award, which recognizes the role that insightful research plays in developing marketing and advertising campaigns that deliver superior return on investment, was presented to R&K for the agency’s work on the Evanston Northwestern Healthcare “Why I Chose” campaign. R&K was the only independent advertising agency to be nominated for and to receive this award.