Agri-Marketers Flock to Connection Point

Jamie Johansen

nama15-44-editedThe 2015 Agri-Marketing Conference is in full swing and last night attendees flocked to the Connection Point for some key networking. Agri-marketers young and old took the opportunity to interact with dozens with of decision-makers and influences in the ag media community. The Connection Point also runs through today ending with a reception tonight before the notorious Brownfield After Party.

Attendees of the Connection Point can also help raise money for the Agribusiness Educational Foundation in their silent auction by bidding on everything from wine to sporting event tickets. All proceeds for the auction benefit the Student Careers Program.

You can view and download all photos from there event here: 2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
Agribusiness, NAMA

‘Big Tractors’ Makes Modern Farming Hero in Kids Book

John Davis

bigtractorsThe latest childrens books makes modern farming the hero. Octane Press has released the second in the series of its “Casey & Friends” books with “Big Tractors,” an educational and entertaining look at how tractors, combines and tillage equipment operate together on the farm, featuring CASE IH equipment in real farming situations.

Holly Dufek, a seasoned educator and national curriculum writer, joins Pixar “Cars” artist Paul Nunn to help kids make the connection with the farm equipment they see in the countryside and the food on their table.

Big Tractors with Casey & Friends shows how the biggest, most powerful tractors handle the demanding jobs of pulling and powering on the farm. Find out how Big Red and Sammy – the biggest tractors on the farm – use their powerful muscles to work in the field with the rest of the team. Learn about the science of farming and discover how advanced technology makes Big Red and Sammy special.

The next installment of the books will feature combines and comes out in June.

Case IH, Tractor

Rural America Keeps Growing Thanks to Community Banks

John Davis

ICBAApril is Community Banking Month, and the Independent Community Bankers of America® (ICBA) is celebrating the nation’s community banks for their unparalleled role in helping America grow by lending to local farmers, ranchers and agricultural enterprises and serving as financial first responders to the agricultural economy.

“Community banks are essential to the overall health and financial success of rural America because they provide an overwhelming share of credit to local farmers and ranchers,” said ICBA Chairman Jack Hartings, president and CEO of The Peoples Bank Co., Coldwater, Ohio. “Many community banks have been serving agricultural enterprises and family farms in their communities for more than 100 years. And because community banks are small business owners themselves, they are better able to serve their agricultural customers because they understand the local market first-hand and have highly specialized expertise in the agriculture business.”

Across the nation, community banks operate 52,000 locations, employ 700,000 Americans and hold $3.6 trillion in assets, $2.9 trillion in deposits and $2.4 trillion in loans to consumers, small businesses and the agricultural community.

Community banks have consistently been the largest provider of agricultural credit within the commercial banking sector and are often the catalysts for new and expanded business opportunities within their communities to ensure long-term economic viability and vitality. In fact, community banks provide $57 billion in agriculture loans.

“Community banks stimulate rural economies in a multitude of ways, including creating jobs, maintaining the local tax base and facilitating development of the infrastructure and public services necessary to keep rural communities vibrant,” Hartings said.

ICBA invites you to find your local bank using the group’s Community Bank Locator at www.banklocally.org. You can also follow the conversation on ICBA Community Banking Month, using the hashtag #BankLocally on Twitter.

Agribusiness

USDA: Number of Organic Producers Hits Record

John Davis

USDAThe number of organic producers in the U.S. has hit a record. This news release from the U.S. Department of Agriculture (USDA) says there are 19,474 certified organic operations in the United States and a total of 27,814 certified organic operations around the world.

According to data released by the Agricultural Marketing Service’s (AMS) National Organic Program (NOP), the number of domestic certified organic operations increased by more than 5 percent over the last year. Since the count began in 2002, the number of domestic organic operations has increased by over 250 percent. The certified operations list is available at apps.ams.usda.gov/nop.

“As demand for organic products continues to soar, more and more producers are entering the organic market,” said Agriculture Secretary Tom Vilsack. “USDA tools and resources have created opportunities for organic farmers and more options for organic consumers. Growing demand for organic goods can be especially helpful to smaller family operations. The more diverse type of operations and the more growing market sectors we have in American agriculture, the better off our country’s rural economy will be.”

To help the organic industry, USDA funds the Organic Integrity Database, a modernized certified organic operations database that will provide accurate information about all certified operations that is updated on a regular basis.

Organic, USDA

Farmers and Ethanol Supporters Meet With Hillary

Cindy Zimmerman

pam-hillaryDuring her visit to Iowa this week, Democratic presidential candidate Hillary Clinton discussed issues important to agriculture with a group of farmer leaders, including former National Corn Growers Association president Pam Johnson (pictured) and former Iowa agriculture secretary Patty Judge.

“We had about an hour with her and had a very good discussion with her,” said Judge who is co-chair of America’s Renewable Future, an Iowa-based coalition formed to educate presidential candidates about biofuels and the Renewable Fuel Standard (RFS). “I believe that she was supportive of the Renewable Fuel Standard and supportive of continuing the research and development in renewable fuel and renewable energy that we started here in Iowa.”

Clinton supported the RFS when she ran for president in 2007 and Judge expects that to be the case this time as well. “I would like to get her out to see an ethanol plant and see how it works and I think we’ll have that opportunity this summer,” said Judge.

Listen to my interview with Judge here: Interview with Patty Judge, America's Renewable Future co-chair

Audio, Biodiesel, Corn, Ethanol, NCGA

Zimfo Bytes

Talia Goes

Zimfo Bytes

Zimfo Bytes

NAMA Presidents Get Together

Chuck Zimmerman

NAMA PresidentsEach year the current NAMA president gets together with the executive committee and past presidents are invited to join for a dinner of fellowship and to remember good times.

This year we went to Manny’s for the best margaritas in town and good food. Do you know who these past presidents are? Leave their names in comments. The man in the beaver hat is our current president Marvin Kokes.

2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
NAMA

Tweet Your New Holland Tractor – #TractorTweet120

Chuck Zimmerman

#TractorTweet120Here’s Our Tractor of Perpetual Help at Mass this morning during the Agri-Marketing Conference. He’s providing you with early inspiration to get creative with the New Holland tractor in the registration bags for the conference. New Holland will pick one winner a day this week and a Most Creative winner with the prizes being new iPads!

So, get started.

Another way you can keep up with what’s going on is via Max Armstrong’s daily video messages. Here’s his first one from yesterday.


2015 Agri-Marketing Conference Photo Album

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
NAMA, New Holland, Video

FMC Corporation Joins Field to Market

Jamie Johansen

fmc-logoFMC Corporation announced that it has joined Field to Market: The Alliance for Sustainable Agriculture, a multi-stakeholder initiative working to define, measure and advance the sustainability of food, fiber and fuel production in the United States.

“Sustainability is central to the way we work at FMC, whether we are enhancing food production or influencing the responsible management of natural resources,” said Mark Douglas, president, FMC Agricultural Solutions. “Field to Market offers a very significant opportunity for engagement in supporting the sustainability of agriculture as we seek to lessen our environmental footprint and broaden our sustainable product portfolio.”

Field to Market’s diverse membership of grower organizations, leading companies, academia, conservation groups and public sector partners provides a platform that unites the agricultural supply chain in creating opportunities for continuous improvement in productivity, environmental quality and human well-being.

“We are pleased to welcome FMC to our growing membership and look forward to collaborating on opportunities to help growers identify opportunities for continuous improvement and drive sustainable outcomes for commodity crop production,” said Rod Snyder, president of Field to Market. “FMC, which has a long history of delivering technology and innovation to the agriculture sector, will be a valuable partner for the supply chain as we work to advance sustainability at the farm level.

Agribusiness, FMC, Precision Agriculture

2015 Agri-Marketing Conference Underway

Chuck Zimmerman

#NAMA15Hello from Kansas City, MO and the 2015 Agri-Marketing Conference. The ZimmComm Team is here and just getting started.

Today the golfers golfed and the students arrived and are practicing their presentations for the start of the Student Marketing Competition tomorrow. Other meetings will be taking place tomorrow before things kick into high gear with the Best of NAMA Awards and opening of the Connection Point.

You might want to get the NAMA app as another way to keep up with the activities. And follow the conference hashtag at #NAMA15.

I’ve started our online photo album and we’ll be adding to it as the week progresses. Feel free to download, enjoy and share.

2015 Agri-Marketing Conference Photo Album

I want to say a special thanks to New Holland and Brownfield Ag News for being the sponsors of our coverage of this year’s conference.

Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland and Brownfield Ag News
Coverage of the 2015 Agri-Marketing Conference is sponsored by New Holland     Coverage of the 2015 Agri-Marketing Conference is sponsored by Brownfield Ag News for America
NAMA