Our national NAMA president this year has been Tom Taylor, High Plains Journal. Tom gave his report to the convention at the opening general session which is currently still underway.
Tom gave a summary report of the membership loyalty data analysis done last spring and the membership market research which was conducted in the summer of 2004. This was done to answer the mega questions posed last year by then president, Mike Gustafson, John Deere.
Those questions were:
How do we meet the needs and interests of marketing professionals in agribusiness companies to grow their relative percentage of membership?
How can we effectively address the dynamics of changing membership knowledge needs?
How can we strengthen NAMA by adding to the diversity of the membership base?
Tom presented some key findings of the research, including:
Overall, the vast majority of current members view NAMA’s performance as Good/Very Good on most features.
There’s opportunity for NAMA to strengthen its position among current members in the area of professional development and local chapters.
I’m sure NAMA will be making a complete analysis of the research results available soon.
