Hunka Hunka TOCA Love

Chuck Zimmerman

I’m not very familiar with the Turf and Ornamental Communicators Association but I noticed they’re having their annual meeting in Memphis at the end of the month.

Elvis May Rendezvous with TOCA in Memphis

You can do anything you want to do, but don’t step on his blue suede shoes or dribble barbecue sauce on his sequins. If it’s Memphis an Elvis sighting must be a high priority for members so please mark April 29-May 1 on your calendars for the 16th annual gathering of the Turf & Ornamental Communicators Association (TOCA).

You can get the program and register here.

Ag Groups, Public Relations

The Next Best Thing To Attending The NAMA Convention

Chuck Zimmerman

I’ve spoken with a number of people who won’t be able to attend next week’s 2005 Agri-Marketing Conference & Trade Show. For them, NAMA has the next best thing.

Don’t worry, you won’t miss out on everything! Most of the professional development sessions at the 2005 will be recorded for the NAMA Learning Center. The NAMA Learning Center, powered by Ag Technologies, provides convenient and easy access to information, education and training, based on your specific needs. The Learning Center hosts a collection of presentations covering diverse issues in the fields of sales, product management, public relations, marketing communications, and the agricultural industry in general. You can view speaker presentations from select Agri-Marketing Conference and Agribusiness Forum Seminars on-line, at your convenience.

Most presentations from the 2005 Agri-Marketing Conference & Trade Show will be available on the Learning Center beginning May 1. Visit, http://www.namalearningcenter.org and rent a presentation you missed or want to see again. Members receive a special discounted rate.

NAMA Learning Center Logo

If you still need to register it’s not too late. Register here. Or you can just show up next week and register when you walk in.

NAMA

Valent Adds A Product Registration And Sales Team Member

Chuck Zimmerman

Valent’s, MaxCel plant growth regulator receives new registration and they add to their PNW sales team.

MaxCel™ Plant Growth Regulator Receives New York Registration

WALNUT CREEK, Calif. (April 14, 2005) – New York apple growers now have access to a state-of-the-art product for use in post-bloom thinning and sizing programs. MaxCel™ Plant Growth Regulator has been registered by the New York State Department of Environmental Conservation (DEC).

Valent MaxCel Logo

For more information contact Elsa Zisook.

Valent Adds Ag Veteran to PNW Sales Team

WALNUT CREEK, Calif. (April, 14 2005) – Valent U.S.A. Corporation is pleased to announce the addition of Chuck Cary to its Pacific Northwestern sales team. Cary will be responsible for serving Valent customers in southern Washington and northeastern Oregon.

Chuck Cary

For more information contact Elsa Zisook.

Agribusiness

World Pork Congress Keynote is Ag Secretary Mike Johannes

Chuck Zimmerman

Ag Secretary Johannes is at all the meetings! I guess that’s what you’ve got to do when you’re new.

Next up for him is the World Pork Congress.

U.S. Secretary of Agriculture Mike Johanns will deliver the keynote address at the World Pork Congress in Washington, D.C., April 28-29.

Johanns headlines a distinguished list of speakers and panelists from around the world who will discuss the latest trends and developments in pork research, production and marketing. The World Pork Congress, being held in the United States for the first time, has registrants from 33 countries.

For more information contact Mike Wegner.

While we’re at it with National Pork Board news. They’ve got another meeting scheduled:

Pork Checkoff’s Financial Management Conference to take place in July

The Pork Checkoff is offering the 2005 Financial Management Conference July 17-20, 2005 at the Rancho Bernardo Inn in San Diego, Calif.

The 2 1/2-day conference has had great attendance in past years with an average of 125 industry producers, CFOs, lenders and accountants participating in each one. Participants have received relevant information useful for making financial decisions and dealing with the uncertainty of the industry and the economy.

For more information contact Cindy Cunningham.

Ag Groups

NAMA Executive Director Discusses Upcoming Convention

Chuck Zimmerman

If you’ve wondered what a NAMA convention is or are just curious to know more about next week’s program then listen to my interview with Eldon White, NAMA Executive Director.

Eldon describes the various keynote speakers, student competition, trade show and networking opportunities presented by the 2005 Agri-marketing Conference and Trade Show.

You can listen to the interview here: Sound Image Eldon White Interview

AgriMarketing Pros will be exhibiting and blogging our way through. If you’re there and we interview and write about you, you’ll receive a special “blogging” gift!

Agencies, Audio, NAMA

NCBA Satellite Forum Scheduled On RFD-TV

Chuck Zimmerman

Another upcoming program on RFD-TV features the National Cattlemen’s Beef Association.

Spread the Word!

NCBA will hold a Satellite Forum on RFD-TV on April 21 from 10 to 11 p.m. Eastern Time (9 p.m. CT, 8 p.m. MT, 7 p.m. PT), to update cattlemen on recent NCBA actions and international trade developments, including trade with Canada. NCBA President Jim McAdams, International Markets Committee Chairman Jamie Willrett, and Dr. Gary Weber, NCBA Executive Director of Regulatory Affairs, will comprise the panel. NCBA will share information and take questions and comments from viewers. The live RFD-TV broadcast may be viewed on: DISH Network Satellite Channel 9409, DirecTV Satellite Channel 379, MediaCom Cable Systems and NCTC Cable Systems. Repeats of the program will air on RFD-TV on April 22 at 7 a.m. ET and 1 p.m. ET, as well as Sunday, April 24 at 6 p.m. ET.

For more information contact Joe Schuele.

Ag Groups, Media

R-CALF Making Second Appearance On RFD-TV

Chuck Zimmerman

An interesting way to learn more about what’s happening at R-CALF is to tune in to RFD-TV.

R-CALF USA to Make Second Appearance on RFD-TV

(Billings, Mont.) – R-CALF USA will make its second appearance on RFD-TV during a one-hour simulcast at 8 p.m. EDT on Monday, May 2nd, at the RFD-TV studios in Nashville, Tenn. The live call-in show will be rebroadcast at 4 a.m. EDT on Tuesday, May 3rd, and again at noon EDT on Tuesday, May 3rd.

RFD-TV is a network serving the interests of rural viewers, and its programs offer viewers the opportunity to listen to in-depth discussions on hot issues with leaders from various organizations in the agriculture industry. RFD-TV is broadcast via satellite. On the DISH Network, viewers can watch the program on Channel 9409, and on DIRECTV, viewers can tune in to Channel 379 to catch the show.

The first half hour of “R-CALF USA Live!” will feature discussion of the organization’s positions on various issues important to independent U.S. cattle producers. During the second half of the show, R-CALF USA invites viewers to call in and ask questions. The toll-free call-in number will not be announced to viewers until airtime on Monday.

Speaking on behalf of the organization will be R-CALF USA President and Founder Leo McDonnell; Chuck Kiker, R-CALF USA director for Region V; and, R-CALF USA CEO Bill Bullard. Hosting the program is Shae Dodson, R-CALF USA communications coordinator.

For more information contact Shae Dodson.

Ag Groups, Media

United Soybean Board Surveys Producers About Rust Readiness

Chuck Zimmerman

The United Soybean Board has released the results of a producer survey about soybean rust. It shows that the efforts to inform producers about the disease and what to do about it have paid off.

Survey Shows Soybean Farmers in Step with Awareness and Preparation for Soybean Rust

ST. LOUIS (April 14, 2005) – When Asian soybean rust appears, most U.S. soybean farmers will be ready. Results from a recent soybean checkoff-funded producer attitude survey reveal that farmers are clearly concerned about the effects the disease may have on their crop. But most farmers also have the knowledge to effectively manage the disease.

The biannual, nationwide survey of 1,000 soybean farmers was recently conducted on behalf of the United Soybean Board (USB). It shows that 77 percent of farmers are aware of what can be done to manage rust. The disease was discovered in the southern United States last fall.

For more information contact Chris Toebben.

Ag Groups

MBIC Report Discusses Nutrition Efforts

Chuck Zimmerman

In this week’s MBIC Report, the weekly program from the Missouri Beef Industry Council, I talk with Steve Taylor, Executive Director, about the pending food guide and Teri Jo Oetting, Nutrition Education Director, about their exhibit at the Missouri League for Nursing convention at Osage Beach, MO.

You can listen to the report here: MBIC Report

The most recent MBIC Report is always available in our “Audio Programming” sidebar. It’s set up as a podcast too, so you can subscribe to it. For more information on how, look at our FAQ’s page.

Ag Groups, Audio, Podcasts

Do We Accept Advertising?

Chuck Zimmerman

No.

Pretty simple answer. We love agrimarketing and want to make AgriMarketing Pros a very credible source of news and information about our profession. After all, that’s why we call ourselves agrimarketing professionals, right? Besides, don’t you get more than enough advertising from a gazillion other websites?

But this doesn’t mean you can’t help out financially. More on this in a moment.

Although we don’t accept advertising I am open to a “sponsorship” of a series of reports on a particular topic. Especially if that topic is a trip I’d like to take to write about a meeting like my upcoming IFAJ Congress trip to Thun, Switzerland. Hint, hint. A sponsorship won’t include website advertising though. I would provide a clear reference to the sponsorhip, it’s purpose (help with expenses) and a tagline in the reports.

Not accepting advertising doesn’t mean we’re independently wealthy though. We have expenses like hosting, domain registration, software, hardware, promotion (our booth at the NAMA convention) and I want to have some fun contests too!

As we’ve received a growing amount of material to look through I’ve been asked if we “charge” to post stories or releases. We don’t and don’t intend to. However you can:




Yes, you can donate. You decide how much. Any amount will help us continue and develop the only blog devoted to the business of agrimarketing. Your donation will be greatly appreciated too. In fact, send us a donation and I’ll send you an email telling you so. Your donation will be used to help cover the expenses I listed above.

If you don’t want to make a donation now you can always do so with the “Donate” button in the “About ZimmComm” sidebar.

Thanks for your consideration and keep reading AgriMarketing Pros. Spread the word!

NAMA