The folks at Osborn & Barr Communications are using the power of the internet to distribute an electronic newsletter about their agency. In the latest issue you can find some case studies as well as an article on emotional branding.
Harnessing the Power of an Emotional Brand
“How your customers feel about your brand isn’t a casual question,” states Daryl Travis, author of Emotional Branding. “It is the crucial question. Products might leave your factory by the thousands a day, but brands are sold one at a time, and they are sold by FEELINGS.”
Your brand is what your customers perceive every time they do business with your company and, beyond that, what they hear about your company in elevator conversations and online chat rooms.
In their attempts to create those feelings and perceptions, companies spent a nationwide total of $67.6 billion on advertising in 2004 according to data from TNS Media Intelligence. Big companies were the front-runners in dollars spent. Meanwhile, small businesses were trying to come up with prudent solutions that would enable them to compete for customer share of mind and share of pocket.
Rather than compete in a head-on advertising war they can’t win, small businesses must leverage their brand power through a mutually supportive combination of operational branding, public relations and advertising that engages customers and motivates them to become your brand advocate. To build this kind of customer belief, all points of contact must reinforce one another and create the same positive emotional response, not just for the single sale but also for the long-term relationship. Consider the “Align, Define, Combine” method of brand building. . . (Full Article)
For more information contact Tammy Donelson.

It’s time to enlist in the second annual
It was an active week in Washington, DC for legislation affecting corn growers. In this week’s CornTalk, the weekly interview report from the 
You know that ZimmComm has created the
There are a number of organizations that hold photography contests. If you’ve got pictures of sheep or goats you might want to consider this one.
By now I’m sure most of you are on your much needed holiday break. We’re ready to do the same but that doesn’t mean no news from AgWired. We’ll find something to let you know about. During the next week or so we’ll be moving a daughter to college (1 of 2 that will be moving out and into college this fall!). But even during the travel you’ll still get your daily dose of AgWired!
The Agri Council of
Speaking of the WTO (last post). . . They just released their 2005 World Trade Report (
I just sent in my request for credentials for this December’s
Hot off the presses is today’s talking news release from
. . . Heartland Hybrid’s President, Jay Asplin, agrees that the agreement will be a great benefit for farmers. “We really believe the acquisition of Heartland Hybrids by Landec Ag is only going to enhance our ability to bring greater value to our customers. By combining both of our brands together, both of our companies, under the Landec Ag ownership, we’re really going to strengthen our ability to bring farmers across the country the opportunity to buy seed at a great value.” (