These Are The Champions

Chuck Zimmerman

Ag Media Summit Golf WinnersThese guys should be making money giving lessons since they came in 12 under and won the tournament! No one else was even close. Can someone comment and get the lineup right for me? I know we have Gary Vorpahl, Tom Strachota, Lyle Orwig (holding the trophy) and David Lundquist but I’m not sure I’ve got the order right. Congratulations guys!

Ag Media Summit

A Bad Day On the Course Beats a . . .

Chuck Zimmerman

Ag Media Summit GolfHere’s the defending champs from last year’s tournament. We started out gangbusters, then things didn’t go so well and we wound up not even placing. But hey, we had fun! This is the team of (l-r) me, Andy Antzenweiler, Den Gardner and Tim Steinbeck.

Ag Media Summit

Brewery Fun Being Had

Chuck Zimmerman

Ag Media Summit SceneA good time was being had by all at Sprecher Brewery like these folks from AGCO, Allison Bass and Troy Schroeder. Well actually Troy told me he’s accepted a position at Broadhead + Co. Congratulations Troy. Dean’s got a good one.

Ag Media Summit, Agribusiness

Bayer One of the Sponsors of Sprecher Brewery Bash

Chuck Zimmerman

Ag Media Summit Bayer SponsorsEvents need sponsors and one of the AMS sponsors for the Sprecher Brewery reception was Bayer CropScience represented by Charlie Hale and Stephanie Gable. You figure out who is who. Thank you Bayer! Good party. Also, thank you Lane Kaplan, Rhea & Kaiser, for making sure we got our sponsors featured here on AgWired.

Our other sponsor of the evening was John Deere but I just didn’t get a picture. Sorry Barry! We’ll see you in the Info Expo.

Ag Media Summit, Agribusiness

AMS Reception At Sprecher Brewery

Chuck Zimmerman

Ag Media Summit Sprecher BreweryWhen in Milwaukee you must respect your brewery! The Ag Media Summit group went to Sprecher Brewery, which is celebrating its 20th year. While I was there, besides tasting some good beer and eating good food, I got to interview Karen Schoenung, who is a manager at the brewery. She describes some history, products and other tidbits about Sprecher Brewery.

You can listen to my interview with Karen here Download MP3 File (3.5MB)

Ag Media Summit

Are Publishers Ethical?

Chuck Zimmerman

Ag Media Summit WorkshopEthics again. I interviewed David Markey by phone a few days ago at his office in Dublin, Ireland and now he’s here in the states. He just gave a workshop on “Can Publishers Afford To Be Ethical?” It’s clear that the whole issue is very “unclear.” However, in his publication group everything is run by his editors. He issues no mandate from on high. As we heard yesterday at the ARC meeting and again today, there’s just more and more pressure being put on ag media to run public relations material. I thought it was very interesting that although David will publish an advertorial he charges 25 percent more to the advertiser. Makes sense to me.

Charlie Hale, Bayer CropScience, was in the room and encouraged all the publishers and editors to hold their ground when the pressure comes to bear. He said that the media credibility is what he buys and he wants to make sure that’s maintained.

Ag Media Summit, IFAJ

Where Did I Put That Picture?

Chuck Zimmerman

Ag Media Summit WorkshopThe afternoon sessions of the Ag Media Summit have just concluded. One that was standing room only was conducted by Mike Raine, The Western Producer, on “Digital Image Management.” I don’t know why everyone was so interested. Don’t you just dump all your images off your memory card onto a CD and put it in the pile on your shelf? Not. Get a “system.”

Ag Media Summit

ZimmCast With Gary Myers

Chuck Zimmerman

ZimmCast 25 - Gary MyerOne of the seminars at the Ag Relations Council meeting focused on “Ethics in Public Relations” and one of the panelists was Gary Myers, founder and past president of Morgan & Myers. Gary is still providing council to the agency. I spoke with him about his thoughts on this subject and his suggestions for young people entering the profession.

You can listen to my interview with Gary here Download MP3 File

The ZimmCast is a weekly AgWired podcast which you can subscribe to using the link in our sidebar.

Ag Media Summit, Agencies, Audio, Podcasts

LPC & AAEA Boards Meet

Chuck Zimmerman

LPC Board MeetingNow that the Ag Relations Council meeting is over it’s time for the Ag Media Summit! To get the work underway it was board meeting morning. In this picture it’s the Livestock Publications Council board meeting. They actually started last night and were just finishing up this morning.

AAEA Board MeetingAt the same time this morning the American Agricultural Editors Association board was meeting. I’m sure we’ll get some news from their meetings over the next couple days. I’ll pass along whatever I learn.

This afternoon there are several seminars taking place and the opening reception which will be held at the Sprecher Brewery.

ACN, Ag Media Summit, LPC