Earlier this week we alerted you to the new promotion that New Holland’s doing with the new Michael Peterson album. Here’s Cindy and me with Michael earlier today after I got to interview him. That’s one of those interviews that I hope to have for you soon.
AGCO Crew At Trade Talk
Here’s an early picture of the AGCO crew at Trade Talk. They look fresh and ready to go. I wonder what an “after” picture would look like?
I conducted an interview with Todd Stucke, General Marketing Manager that will be featured here on AgWired soon. I just don’t have the time to edit it yet.
In fact, I’ve got some great interviews that I’ll be posting over the next few weeks from Trade Talk.
NAFB President Talking
This is pretty much the pose you see at a Trade Talk booth. Here’s NAFB president, Emery Kleven, conducting an interview.
A real issue at Trade Talk is that there’s so many booths and so little time. There’s just no way one person can possibly make it for even a short visit to all the booths here. I think there’s 98 booths and in my best year I’ve done 34 interviews in one Trade Talk and I think that’s a lot. At least that’s all I could do since my voice quit working at that point.
By the time you’ve done a dozen interviews it gets very difficult to focus and concentrate on the subject matter. That’s when the public relations staff really comes in handy. You just enter the booth and say “What do you want me to ask you?” And thankfully they have handy little talking points to help us do our interview.
Trade Talking At NAFB
The NAFB convention is underway here in Kansas City and one of the first main activities is Trade Talk. This is a unique trade show where companies and organizations exhibit with representatives who are available to be interviewed by the attending broadcasters who hopefully will use the interviews in their broadcasts, or in our case, podcasts.
Here’s Michelle Hummel, Propane Education & Research Council. I’m wondering if this is really an interview going on or if she’s getting ready to attack this unsuspecting broadcaster.
These Boots Were Made For Blogging
The question is, “Who’s in the boots?” This is for me to know and you to find out. I’m wondering if anyone can guess the identity of the owners of these.
This was their idea and I’m going to assume that there’s no way you’re going to figure this out. So, sometime in the future we’ll reveal who they are. This was at the AdFarm open house.
AdFarm Windmill
When I asked what would be the ideal place to take a picture inside the new AdFarm offices in Kansas City, it was a unanimous “the windmill” so here we are. In the photo are Scott Kurfman (l) and Bob Wilhelm (r).
BTW. The new office is located at 100 E. 7th St., Suite 300.
AdFarm says they’re the perfect blend of AgNess and AdNess. I conducted an interview with Kim McConnell, the chief executive officer, which I’ll have for you later on.
Entering AdFarm
Continuing our little series of photos from the AdFarm open house. Here’s the upstairs entrance way with greeting committee number 2. The open house was very well attended and keeping with what KC, MO is famous for they had plenty of great barbeque!
AdFarm Open House
Before things really got going at the NAFB convention this week agricultural advertising agency, AdFarm, held an open house at their new office location. Here’s the welcoming committee downstairs at the old Western Union building.
Dinging Your Way To Your Customers
At the NAMA Agribusiness Forum it was interesting to see a presentation on customer focused marketing from a very non-ag company. Southwest Airlines started Ding earlier this year as a way to interact very closely with their customers. Jill Howard-Allen had quite a few questions after her presentation. I think that people found her presentation to be very different than what they expected.
I don’t know if you Ding or not but I interviewed Jill and asked her about why Southwest Airlines, uh, Dings. You can listen to my interview with Jill here: Jill Howard-Allen Interview
Painting New Holland Blue On The Barn
Here’s your exclusive first look/listen to a “new” New Holland promotion involving country music star Michael Peterson. It’s just being announced this week at the NAFB Convention. Basically, Michael Peterson is coming out with a new album that New Holland dealers will have the exclusive rights to sell prior to any other retail outlets.
On the album is a song titled, “Down On The Farm,” in which the lyrics contain the phrase, “. . . painting New Holland blue on the barn.” You can hear a clip from the song here: 
Michael will be here in Kansas City this week and I’ll be interviewing him about the new promotion with New Holland and have it for you here on AgWired soon.