Just in time for the holidays we’ve got a news release from the Missouri Beef Industry Council that’s sure to get you drooling. The picture is a Salt Crusted Beef Ribey Roast. You can find the recipe on their website.
Like the rare Who-Roast Beast in “How the Grinch Stole Christmas,” roast beef is a big part of the Christmas dinner celebration for Americans. Most of the year sales of beef rib and loin roasts average about four million pounds a month. But, in just the week before Christmas, sales are triple that monthly average, at about 12 million pounds.
Missouri Beef Industry Council Executive Director Steve Taylor says the surprising findings were revealed in a 2004 retail market survey done for the Cattlemen’s Beef Board by Freshlook Marketing. “I was totally shocked to find out that about a third of all the rib and ribeye roasts that people buy during the whole year are purchased during that one week, right before Christmas.” (Full Release)
You can also check out a great holiday recipe on their site for Beef Tenderloin With Easy Cranberry Balsamic Sauce. I’m going to try this one.
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Next we have Jennifer Anthony who is “also working on the USB account as account executive. In her new role at Osborn & Barr, Jennifer is managing the internal communications for the board and providing support to international marketing efforts on behalf of U.S. soybean farmers. With her strong background in farmer organizations and unique understanding of membership-driven groups, Jennifer is also providing expertise to QUALISOY, a new soybean industry coalition.”
And we have Debra Valloni who is “financial manager for the growing contact relations, federal government and Canadian accounts. Debra manages billing, accounts payable/receivable and client reporting.”