The people at Today’s Farmer magazine have just completed a new readership study which provides some comparative data to other publications targeting Missouri farmers. The publication is owned by MFA Incorporated. The sample for the survey was compiled by Farm Market ID and the survey was conducted by Ag Media Research.
Over 70 percent of Missouri’s farmers recall receiving Today’s Farmer, published by MFA Incorporated, according to the 2005 Ag Media Research Readership Study. That’s more than Successful Farming, Farm Journal or Missouri Ruralist, according to the study. Ron Claussen, Ag Media Research, says, “The high response number of producers indicates a very high actual readership level for Today’s Farmer magazine.”
Today’s Farmer is an award-winning magazine with over 37,000 subscribers – the largest circulation of any farm magazine in Missouri. What makes Today’s Farmer so attractive to farmers is that it’s written in Missouri about farming in this region. According to magazine editor, Chuck Lay, “It’s very important that our advertisers know that Today’s Farmer magazine subscribers are hand picked by our cooperative managers and they represent the largest and most active producers in our region.”
“76% of those surveyed rate Today’s Farmer parent company, MFA Incorporated, as a progressive company working to meet the needs of our state’s farmers,” according to Nip Neidert, Neidert Associates. “The partnership between MFA and Today’s Farmer takes our sponsors’ products direct from the pages of the magazine to the counter tops of co-ops throughout the region.”
Nip Neidert says to contact him if you want the “rest of the story.”