Podcast Expo Number Two

Chuck Zimmerman

Podcast & Portable Media ExpoI didn’t get to attend this event last year but I hope this year is a different matter. The Podcast & Portable Media Expo just seems like a place a gadget friendly farm podcaster ought to be. Registration is open. Anyone want to tag along? It’s September 29 – 30 in Ontario, CA.

The 2nd Annual Podcast & Portable Media Expo is the only industry event that brings together influential podcasters, media, content creators and device makers to cover the complete range of business, marketing and legal issues for portable audio & video.

The ability to take media with you and listen or watch when you want – on whatever device you want – is the focus of this event. Place and time-shifting technology is changing the business landscape of media. The Expo is also about the new trend of individuals participating as media companies and producing content at broadcast quality.

Podcasts

Gary Myers – Exec In Residence

Chuck Zimmerman

Gary MyersI just got alerted to the fact that Gary Myers, Morgan & Myers, was selected Thursday to be a CAFNR Executive in Residence at the Universtity of Missouri in the fall. Gary is an agricultural journalism alum of the school. He’s the Featured Alum on the school’s website. Here’s an excerpt from his bio:

Myers, a 1971 MU agricultural journalism grad, recently retired as owner and president of Morgan&Myers, a public relations firm he helped develop and run for 25 years. His career has taken him through major changes in worldwide agriculture and food production.

As a Mizzou student, Myers was grateful for the experience that the combined journalism and agriculture program offered. The requirements that included intensive writing for a city newspaper provided him with the foundation for his field.

“You can’t get out of that place without competency in communication,” says Myers, a Maryville, Mo., native. He believes the hands-on orientation of the entire university produces students who are prepared for the real world.

Agencies, University

Ag Week Grassroots Support By D&PL

Chuck Zimmerman

D&PL Ag Week CardWith National Ag Week coming up D&PL decided to create a grassroots initiative to show off the valuable contribution agriculture makes to our society. This is an idea that I’d like to see more of. I hope we get a follow-up report on the project. The company’s employees are creating word of mouth advertising in support of a good cause. Who would be better evangelists than the people who work for a company that make their living from the success of our farmers?

“With our leadership role in Southern agriculture, we wanted to also take a leadership role in bringing attention to National Agriculture Week,” said Randy Dismuke, D&PL senior vice president for the US business. “We started with a simple idea to get a few facts in the hands of the general public. Our employees volunteered to hand out small cards while they go about their daily lives. The cards provide a few facts about the cotton industry in particular. Once we started contacting our business partners and vendors, we found that there are numerous organizations and businesses in the Cotton Belt who want to help sing the praises of the farmers in their communities. We even have a bank willing to distribute at all of its branches.”

The cards were drafted with the assistance of the National Cotton Council. The message “Great Fashion and So Much More” highlights some of the contributions the industry makes and invites people to thank a farmer.

Agribusiness

Micro Flo-ing To Arysta LifeScience

Chuck Zimmerman

Micro Flo CompanyAlthough the financial details are a secret it’s still a big deal. Micro Flo will be part of Arysta LifeScience now.

Arysta LifescienceArysta LifeScience North America Corporation and BASF Corporation today announced that they have reached final agreement on the acquisition of major assets of Micro Flo Company LLC, Memphis, Tenn., a wholly owned subsidiary of BASF Corporation, Florham Park, NJ. The acquisition will significantly broaden the scope of Arysta LifeScience’s North American sales operations and create a strategic position in the U.S. crop protection segment. Closing of the transaction is expected by the end of the first quarter 2006 pending customary regulatory approvals. Both companies agreed not to disclose financial details of the transaction.

BASFUnder the agreement, Arysta LifeScience North America Corporation will acquire the commercial business of Micro Flo, including a portfolio of active ingredients and registrations, the Micro Flo trademark, patents and the development laboratory located in Sparks. BASF will continue to own and operate the formulation production facility in Sparks. Arysta LifeScience will be an important customer for BASF, and long-term agreements will ensure continuity for the supply of the Micro Flo products sourced from BASF. With the exception of the employees at the Sparks manufacturing site who will remain with BASF, all Micro Flo personnel will be offered equivalent positions with Arysta LifeScience, including the development laboratory staff at the Sparks facility.

Agribusiness

NFU Blogging

Chuck Zimmerman

NFU BlogI know we’re going to see more of this. It’s happening. There is no better-suited-to blogging organizations than farmer member organizations. Of course that’s if you have a blogger! Apparently NFU does.

I just came across the NFU Blog. They describe it this way: So, you may be asking yourself, what will I find on the NFU blog? Well, a little of everything. It’s a conversation between farmers, ranchers, producers, consumers, rural Americans, politicians, students, and everyday folk. A place to offer ideas, voice concerns and share a kernel of knowledge with others.

This is from the inaugural post on March 3. Today’s the 16th and it hasn’t been updated yet! I know they’re just getting started so it’s probably taking the blogger, whoever they are, a while to get in the rhythym. But, a blog needs content posted regularly. What a good idea though. Their description above is just what this can be. I’m looking forward to seeing more.

Ag Groups

Farm Policy on the German Marshall Fund

Chuck Zimmerman

Remember Keith Good? He was writing a regular feature here on AgWired on Farm Policy. Well one of the reasons he’s not is because of his Journalism Fellowship with the German Marshall Fund of the United States, providing Analytical news updates covering Trade, Agriculture and Development. They’re posted every Monday and Thursday.

Check him out!

Farm Policy

Hope You Like Canned Tuna

Chuck Zimmerman

U. S. Tuna FoundationI’d be interested to know your thoughts on the whole bird flu pandemic scare. Apparently the U. S. Dept. of Health & Human Services thinks it’s for real. They just issued new recommendations for people to get ready. According to a release by the U. S. Tuna Foundation that recommendation includes stocking up on canned tuna.

Stating that no one in the world is prepared for an influenza pandemic, HHS Secretary Michael Leavitt said, “When you go to the store and buy three cans of tuna fish, buy a fourth and put it under the bed. When you go to the store to buy some milk, pick up a box of powdered milk. Put it under the bed. When you do that for a period of four to six months, you are going to have a couple of weeks of food, and that’s what we’re talking about.”

I don’t have much room under my bed. I’m hoping it will be okay to just put it on a shelf in the pantry somewhere. You can see the report here.

Ag Groups

Davis Named Group Publisher at Meredith

Chuck Zimmerman

Meredith CorporationLot of news from Meredith today. To start with Tom Davis is moving up to group publisher and will oversee all operations of men’s brands like WOOD, Successful Farming and Living the Country Life. In addition Scott Mortimer has been named Successful Farming Publisher.

Another story that just came out courtesy of Marketing Vox is about Meredith’s new video unit to create content surrounding its magazine brands. Although it says there’s no specific plans yet we can speculate on what that would be if applied to the ag brands like Successful Farming couldn’t we? It looks like the interactive income generated by the company is skyrocketing according to a quote from the story on MediaPost, “There is certainly a demand for more advertising inventory as well as more content, and this will give us some more things to sell against,” said Meredith spokesman Art Slusark. As with most media companies, transforming Web sites from promotional platforms to dollar-generating operations is now a priority at Meredith, and the company’s interactive division experienced an 80 percent increase in year-over-year revenues for the first six months of the current fiscal year, Slusark said.”

Things are going well financially for the company too according to a Reuters story that says, “The publisher of Better Homes and Gardens and Ladies Home Journal magazines said in a presentation that it expects earnings for its fiscal third quarter to rise to 80 cents a share from 69 cents a year ago, while its fiscal year 2006 earnings are seen rising to $2.86 a share from $2.50 a year ago.”

Publication

Wonder Who Will Win

Chuck Zimmerman

Our New Holland “Down on the Farm” Classic iPod Keepsake Contest officially ends this evening. We’ll be announcing the winner on National Agriculture Day, March 20 so keep on the lookout and keep your fingers crossed. Thanks to all of you who have entered.

In case you haven’t, you’ve still got 2 hours and 58 minutes according to my clock at the time of this post.

Uncategorized

Zimfo Bites

Chuck Zimmerman

Former Executive Director of the Florida Dept. of Citrus, Dan Gunter, named President & COO of Alico, Inc.

See an Australian farmer talk about biotech.

New District Agronomist for Mycogen Seeds – Art Graves, Northeast District of the United States.

The Pork Board says Americans need help picking the perfect Easter ham.

China is going to scrap it’s National Agriculture Tax on farmers this year.

The American Livestock Connection is offering free classified ads.

Zimfo Bytes