Hard At Work Ag Journalists of Tomorrow

Chuck Zimmerman

Commodity Classic 42Here’s two of the hardest working ag journalists at Commodity Classic. What do you think of student bloggers Margy and Mary? Really. I’d love your feedback. These young women posted even more than I asked for. For all I know they may still have more to say. They still have a login.

I want to thank Margy Fischer, University of Missouri and Mary Irelan, University of Illinois for all their help. I truly enjoyed the opportunity to work with these future professional ag journalists. Thanks also to Mica DeLong and Tami Craig Schilling, Monsanto, for their sponsorship. I hope we get to do this again.

New HollandAgWired coverage of Commodity Classic is being made posssible by our good friends at New Holland.

Commodity Classic

We Now Have an iPope

Chuck Zimmerman

How would you like to have a product that’s carried around by both the POTUS and the Pope? Apple does. It’s an iPod Nano. This has got to be the story of the week. At least for me. Pope Benedict now has an iPod Nano. He received it from Vatican Radio employees. You should read the release.

You can’t buy the kind of advertising Apple is getting for their tiny little digital audio players. You also can’t believe these things are just a fad and have no particular use in agricultural business communications. I’ll have more on this tomorrow.

I’ve already seen the story on a number of websites like Engadget. Check that one out and read the comments.

Podcasts

Good Bye and Good Beach

Chuck Zimmerman

Mary Irelan Yesterday afternoon Tami, Rodney, and I all went to the beach. We were heading toward Venice Beach but we ended up first at Santa Monica Beach. It was beautiful! There was a pier with a Ferris Wheel and a Roller Coaster. There were vendors that sold chinese name writing, clay faces, and cotton candy. Then we went the one mile down the beach to Venice Beach. It was, to put it mildly, very Mary At The Beachinteresting. The type of people at Venice Beach were not exactly the kind you would see in rural Illinois. None the less, the afternoon was great and I am so glad I was able to see the ocean. We toped that off with the Lorrie Morgan concert and headed for bed. Well, today is Sunday which means it’s time to head home. The Commodity Classic was amazing and I encourage all of you to go if you ever get a chance. Be looking for a follow up blog tonight or tomorrow. Until then, I’m off to the airport.

Commodity Classic

Lorrie Morgan Rocks the House!

Chuck Zimmerman

Mary Irelan What a way to conclude the classic. Lorrie Morgan dazzled us all tonight in a performance put on by Monsanto. She sang a few of her older hits such as “Watch Me Walk Away”, “Something Lorrie Morganin Red”, and “I Didn’t Know My Own Strength.” She even brought out some new ones that will be on her upcoming new CD. My favorite of the evening is a poignant song called Mirror, Mirror. She continued the energy throughout the night and had everyone clapping and dancing in their seat. It was a great night for everyone.

Commodity Classic

There is Nothing Like Being an Ag Journalist

Chuck Zimmerman

Margy FischerAg Journalism – what is that? Well, my five-second explanation is it’s journalism with a focus on agriculture, the food system, and the life sciences.

The biggest appeal for me in Ag Journalism is the variety of issues impacting this industry.

Although I spent the last few days in Anaheim, California at the Commodity Classic with the focus of discussions on the corn, soybean and wheat industries, there are numerous topics impacted by these commodities. For example, the Secretary of Agriculture’s speech yesterday included comments about CAFTA, the Doha Round, river navigation, trade with China, the Farm Bill, soybean rust and biofuels.

Agriculture is united in the interest in technology, productivity, markets, and rural development. No matter where farmers are meeting, or where news is announced, the implications are global because of their breadth of influence.

Now who wouldn’t want to report on something like that?

Commodity Classic

Turley Talks About O&B TV Show

Chuck Zimmerman

RFD-TVHere’s an interesting story. When have you heard of an advertising agency creating content? Actually, it’s something we’re starting to see more of and even in the agrimarketing world. This time it’s Osborn & Barr, producers of a live show to air on RFD-TV Monday evening at 8pm, EST. It’s called “Prospering In Rural America,” the theme of the recent USDA Agricultural Outlook Forum.

To find out why Osborn & Barr decided to use this mechanism I interviewed Mike Turley. Mike is a very shy type so if you listen to our interview, please let him know how good he sounds. I think he’s got potential. How ’bout a Mike Turley podcast?

Mike talks about how the agency sees a need to service companies and organizations that want to reach rural Americans, a growing demographic and way larger than the approximately 2 million farmers in the country. I asked him about the use of new media tools to reach these people although they are using a “traditional” medium – broadcast – with the production of this television program. Mike definitely sees a growing importance of the use of new media options and says that a portion of the program will focus on broadband internet access in the countryside.

You can listen to my interview with Mike here: Listen To MP3 File Mike Turley Interview (5:20 MP3 File)

Sixty five million people live, work and play in rural America and their landscape is quickly changing. On Monday, March 6 at 8 p.m. EST, rural citizens, for the first time on television, will be able to take an inside look at the real issues facing their communities and find out what’s being done as RFD-TV debuts a special report, “Prospering in Rural America: An Inside Look at the Progress of Today’s Rural Communities.”

This 60-minute live report is a first-hand look at the progress being made and the opportunities available in today’s rural communities. It will provide an economic update, recognize key challenges, showcase what’s working, and identify where rural America is headed.

Agencies, Audio

AgWired Designer Dinner

Chuck Zimmerman

Commodity Classic 43On my last evening before leaving Anaheim I had the pleasure of meeting the man who designed AgWired. You see, it’s been almost a year since AgWired debuted and I had never met him. Since that time, Robert has designed a number of blog sites for us and our clients. He’s one talented dude.

During a great supper we brainstormed a number of ways to improve on our growing list of ag-related blogs and podcasts. I’m excited about the possibilities and hope you will be too since we’re going to continue to push the envelope on new ways to communicate with the agricultural community.

Yep, his name is Robert Canales. He’s really one of the first members of the ZimmComm talent pool that we’ve put together to introduce you to the new media world. Thanks Robert for all your efforts and I can’t wait to show off more of your work.

Commodity Classic

World’s Fastest Omelet Maker Wow’s the Crowd!

Chuck Zimmerman

Mary Irelan Wow!! I was dazzled this morning by Howard Helmer, the World’s Fastest Omelet Maker. His secret? Two eggs and two tbl. of water. Here is his technique: Beat the eggs and water (salt and pepper if desired). In 10in. non-stick omelet pan over medium -high heat, heat butter until just hot enough to sizzle a drop of water. Pour in egg mixture. It should immediately start to sizzle. With an inverted pancake turner, push cooked portions from the edge of the pan so the uncooked portions can spill onto the hot pan surface. (Dig a hole, fill it up! Dig a hole fill it up!). Fill half of the omelet with desired ingredients and fold omelet in half. Flip over onto plate and serve! Mmm good!

He even did special omelets. One he put Ranch dressing in for more flavor. One he added wine, and one he caught on fire with wiskey. It was really neat to watch.

Well I’m really hungry now but luckily it is lunchtime so I get to eat. I am leaving right now to go to the beach!! This will be my first west coast experience and only third time seeing the ocean at all. I know, I know, I should get out more. Well I’m off for some fun in the sun but I will be back tonight to report on the Lorrie Morgan Concert that is happening at 8:30pm. Bye!

Commodity Classic

What’s the deal on the 2007 Farm Bill?

Chuck Zimmerman

Mary Irelan It’s sunny again in California. What a gorgeous last day for the 2006 Commodity Classic! Margy pretty much summed up everything that happened yesterday in her last blog so I won’t go into too much more detail. I will say however that this experience has been amazing and Margy helped make that happen for me so thanks Margy for being a great “fellowshiper”. I hope everyone that returned home today had safe travels. I, however, are still in the great state of California and I have to attribute my good mood to the beautiful sunshine. Its around 60 degrees right now, which is a little chilly for California standards but warm for this Illinois girl in March.

This morning I attended a learning session on the upcoming 2007 Farm Bill. I know that a lot of you are extremely interested and even concerned about the changes that will come from this bill. Well, I wish I could tell you something you didn’t already know but unfortunately I can’t. The panel was formed with minority staff director Mark Halverson from Iowa, and a majority staff director named Steve, who, I am so sorry, but I forgot to get his last name. He wasn’t in the program either, but I guess that’s not an excuse. At any rate they talked about the upcoming farm bill and it seemed to me they talked a lot for not having anything to say.

The room was packed to the brim with farmers, and media, and anyone else who wanted to hear what they had to say. Everyone wants to know whats going to happen next year but I’m not sure anyone has the answer. I’ve heard many comments made that everyone wants to keep the 2002 farm bill the way it is and not change many things. Unfortunately, as they were saying in the session, change is coming whether we want it to or not. Change can be a good thing though and if there is a change with the conservation reserve program I think a lot of people would be happy to see the budget increase in that area. They also talked about how the World Trade Organization would effect the bill as well. The outcome of trade agreements could greatly effect the farm bill. I guess we will see what happens.

Commodity Classic