The ZimmCast is coming to you from Nashville, TN this week. It’s country music time at the CMA Music Festival. I’m here blogging the event for New Holland and Michael Peterson. They’re hosting the first ever New Holland/Michael Peterson Celebrity Boomer Tractor Race.
This is an interesting venue for an agribusiness company to market their brand don’t you think? My sense is that they’re going to consider this a very successful investment. We hear talk about how to reach the lifestyle farmer and here’s one way to do it!
To find out more I interviewed Rick Murray, Country Music Association V.P. of Strategic Marketing. Rick tells us about why the CMA Music Festival is a great brand marketing venue for a company like New Holland.
Listen here: 
ZimmCast 72 (11 min MP3)
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This is why we’re here.
Here’s Mr. New Holland himself, Robert Hendrix. I think he’s a very distant relative of Jimi. 
The New Holland booth crew here on Saturday.
My man Freddie Bear was singing up a storm off Broadway here today.
I’m sure the reason 
Mel Tillis was hot. No, I don’t mean that way. I mean it was hot down by the Riverfront today and 
This is about as challenging a bull ride as I’d want to be on.
When I visited the Country Music Hall of Fame yesterday I just happened to walk by a book signing by Cheryl Rogers-Barnett, the oldest daughter of Roy Rogers. You can find out all about her 
Here’s the lineup of what the celebs will be driving on Sunday for the first ever CMA Music Festival Michael Peterson/New Holland Boomer Tractor Celebrity Race. Boy that’s a mouthful.