Show Me Shape Up Challenge

Chuck Zimmerman January 5, 2006

The Missouri Beef Industry Council’s weekly MBIC Report this week is with Consumer Information Director Alane Lidolf who talks about the upcoming Show-Me Shape Up Program. MBIC is helping to sponsor the shape up program which begins next week. People can sign up for the challenge at http://www.smsg.org/showmeshapeup/.

You can listen to this week’s MBIC Report here:

The MBIC Report is an AgWired podcast which you can subscribe to using the link you’ll find on our “Blogs & Podcasts” page or on the MBIC website.

Ag Groups, Audio, Beef, Podcasts

iPod Guru is Radio Person of the Year

Chuck Zimmerman January 4, 2006

I thought I was done for the day until I saw this on Jaffe Juice. Steve Jobs was named Radio Person of the Year by Radiodailynews.com. As Joe Jaffe says it best, “That’s like Hurricane Katrina being named Time’s Person of the Year. Disruptive. Life changing. Massive economic impact. Check. Check. Check.”

Radiodailynews.com is “The Daily Voice and Journal of Broadcasting.” Steve Jobs is best know lately for the iPod and iTunes (where you’ll find AgWired’s ZimmCast).

As the news release says about the award:

The “Radio Person of the Year” award from RadioDailyNews.com is not just a recognition, it also represents a challenge to Steve Jobs and his associates who designed and continue to modify and improve the iPod in 2006. Indeed, it is a challenge to all involved in the broadcasting and entertainment programming industries, in particular AM, FM, HD Radio and satellite radio owners, managers, programmers and talent, to dedicate themselves to provide to the listener and viewer the best entertainment, information and news programming that creative minds can conceive.

I think this applies to farm broadcasting and farm podcasting too.

Media, Podcasts

CowChips Introduces HeatWatchII

Chuck Zimmerman January 4, 2006

I would probably have posted a story about this anyway and I’m going to use in on World Dairy Diary too, but a company with this name deserves recognition. Besides the company name they’ve come up with a pretty good product name too.

Denver, CO – CowChips, LLC has announced plans to introduce HeatWatch II as the new standard in electronic heat detection and estrus data collection. Details of the new product will be featured at the 2006 Pennsylvania Farm Show, the National Western Stock Show, the Houston Livestock Show and other cattle industry events.

What more is there to say?

Agribusiness

ZimmComm Blog Sponsors Announced

Chuck Zimmerman January 4, 2006

We’re going to send out a news release on this but I’m too excited to wait. As some of you may have noticed earlier this week on AgWired, we have new sponsors coming on board World Dairy Diary. Accelerated Genetics is one of those brave companies that sees what we’re doing as a new way to communicate. Thank you Angie!

Another one is The Callicrate Bander from No-Bull Enterprises. These folks were one of the charter sponsoring companies on World Dairy Diary and they’ve decided to stay on board here in the new year. Thank you Rachel!

We’ve got room for more and there will be more. In fact, in my discussions we’ve been asked about sponsoring all our properties. By properties I mean our blogs. I actually am finding it hard to believe that we own “properties.” Back in my days in traditional media properties meant radio networks, especially sports radio networks, as in “sports properties.” Now all I’ve got is these little old blogs. You can’t argue with traffic and results though can you? It’s new media time.

Wanna sponsor the most exciting thing happening in agricultural communications? Click here.

Agribusiness, Internet

Farm Products And Rose Bowl Bet

Chuck Zimmerman January 4, 2006

The Rose Bowl will be played shortly so how much more timely could this post be about the Governator waging a little promotional bet with his counterpart in Texas?

The story is in the Sacramento Bee. Basically California’s Governor Schwartzenegger is betting Texas Governor Perry some agricultural products:

Each governor also has offered a basket of home-grown items – which also would go toward the victorious state’s National Guard. California’s basket includes avocados, salmon, chicken, turkey, lamb, strawberries and wine, among other things. The Lone Star State is offering grapefruit, oranges, barbecued beef brisket and 100 pints of Blue Bell ice cream.

Uncategorized

Record First Quarter For Monsanto

Chuck Zimmerman January 4, 2006

It looks like Monsanto is planning on having a good year. According to their President and CEO, Hugh Grant, “The contribution of our seeds and traits business continues to grow, as more and more farmers throughout the world recognize the value and convenience of our products for their farms. Stronger adoption of our traits in Australia, coupled with stronger and earlier sales of Roundup herbicides and the addition of the Seminis business, helped make this a record first quarter for our company.”

You can get the full story, including slides, and listen to the replay of their webcast (for 3 weeks) on their website.

Agribusiness

Bongo Microwavable Donuts

Chuck Zimmerman January 4, 2006

This is a story you can sink your sweet teeth into. Microwavable donuts. Very good idea. Goes good with coffee.

SkylarHaley, a leading Food and Beverage marketing company announced today that it will enter the $3.6 Billion Dollar Donut Market and $30 Billon Dollar US Frozen Food Market with the introduction of its latest innovate product, Bongo Donuts, the worlds only microwavable donut.

If I find some I’ll write a review. I like the language they’re using with this product: “The challenges that go in to creating the perfect microwavable donut are enormous. It’s not just about making a great donut but bringing the experience of the local donut shop in to each consumers home.”

I miss the donut shop we used to have here on Missouri Blvd. in Jefferson City. Back when I drank decaf (what was I thinking?) I would order a couple donuts and a cup of coffee. This took a while since they had to make decaf while I waited. At least it was fresh.

Food

Computers On The Missouri Farm

Chuck Zimmerman January 4, 2006

I wonder is this type of conference is being done in other states. Here in Missouri this weekend farmers can attend a “Compuers On The Farm” conference. You can see the program here.

I don’t see anything on the program related to marketing but there is a topic called new technologies. I wonder if the organizers have thought of “information” technologies as part of their program? That would include agriblogging and farm podcasting.

Farming, University

10 Good Reasons To Blog

Chuck Zimmerman January 4, 2006

There’s a nice article on Chief Marketer that contains reasons for blogging. These apply to any company in today’s world, even you farmers who are trying to market your products in the global economy. The article is written by Bob Cargill. He lists 10 reasons you should consider blogging:

Blogs are:

Interactive
Humanizing
Inexpensive
Immediate
Infectious
Empowering
Enjoyable
Authoritative
Valuable
Popular

Visit Chief Marketer to see his reasoning on each of these. I don’t think I could say it any better.

Uncategorized

Lang Joins Learfield

Chuck Zimmerman January 4, 2006

~~It looks like the folks at Learfield Communications have found a leader for their new Creative Services division~~. Kim Lang, who was most recently working at DTN, will be joining the firm soon. I’ve got a call in to Kim to get some more details about the position and the services that will be offered by the new division.

Correction: I was just informed that although Kim will be joining Learfield, it won’t be with Learfield Creative Services.

Update to Correction: Kim just called in and confirmed that she’ll be joining Learfield in a sales position with more details to be announced soon. Congratulations Kim!! I guess this means Learfield is still looking for that Director of Creative Services.

I think Learfield’s got a “good one.” I worked with Kim once upon a time at DTN. She’s a true agrimarketing pro!

Media

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