 Every once in a while you see a cool website and you want to let others know about it.  Actually that’s the goal of the new Syngenta Resistance Fighter website.  It’s a viral thing.  Meaning they want visitors to let others know.  Kind of like I’m doing now, actually.  Way to go Syngenta.  I do have a question though.  Does this come out of the tv budget, the radio budget, the public relations budget or better yet, has Syngenta created a viral budget or as I saw the other day, a digital media budget?
Every once in a while you see a cool website and you want to let others know about it.  Actually that’s the goal of the new Syngenta Resistance Fighter website.  It’s a viral thing.  Meaning they want visitors to let others know.  Kind of like I’m doing now, actually.  Way to go Syngenta.  I do have a question though.  Does this come out of the tv budget, the radio budget, the public relations budget or better yet, has Syngenta created a viral budget or as I saw the other day, a digital media budget?
I really like the theme of this site and think growers will too. It has all the mood elements of a secret basement hideout for a bunch of “resistance” fighters who are planning their operations. In fact, if you leave your browser on the home page you’ll begin hearing sounds of the “other” people in the room.
The site is complete with forums you can read and participate in. It was introduced at Farm Progress Show, which I missed, or I would have pointed you to it sooner.
On the home page you can click on different items in the room. I had to use a part of the page of “Resistance Fighter Radio” because it uses audio and it’s very well-produced and just works. To get there you click on the radio that’s on the desk.
Check it out and let me know what you think.

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The  Adding to the list of new product announcements is one from
Adding to the list of new product announcements is one from  I’m assuming that the economic impact referred to here is to the local economy.  I’ve always believed that a big show like this one has a huge impact on local businesses.  It’s interesting that the
I’m assuming that the economic impact referred to here is to the local economy.  I’ve always believed that a big show like this one has a huge impact on local businesses.  It’s interesting that the  There is certainly a lot of new product news showing up all the sudden!  Take this announcement from
There is certainly a lot of new product news showing up all the sudden!  Take this announcement from  I’ll be honest with you and say that what most attracted me to this story is the large rack on the the stag in the logo.  I want to see one of those opening day this deer season!  In fact, 2 years ago I at least saw a deer that looked like
I’ll be honest with you and say that what most attracted me to this story is the large rack on the the stag in the logo.  I want to see one of those opening day this deer season!  In fact, 2 years ago I at least saw a deer that looked like  I’m not real sure how this announcement is a departure from what the company has already been doing.  I remember when CaseIH came under the New Holland umbrella and CNH was announced.  We joked about seeing purple tractors (red + blue) but instead the brands have remained separate and marketed separately.  They’ve even retained separate staffs to do this.  So I’m not clear from today’s announcement how this is actually different but I guess we’ll see.  I guess that when you see words like “underperforming” and new leadership it at least means that the HR department has been busy.
I’m not real sure how this announcement is a departure from what the company has already been doing.  I remember when CaseIH came under the New Holland umbrella and CNH was announced.  We joked about seeing purple tractors (red + blue) but instead the brands have remained separate and marketed separately.  They’ve even retained separate staffs to do this.  So I’m not clear from today’s announcement how this is actually different but I guess we’ll see.  I guess that when you see words like “underperforming” and new leadership it at least means that the HR department has been busy. Good news for cereal eaters and growers.
Good news for cereal eaters and growers.   What kind of public relations people would we be if we didn’t do a talking news release about our own project eh?  So of course we sent one out on
What kind of public relations people would we be if we didn’t do a talking news release about our own project eh?  So of course we sent one out on  When it was time to get the word out this week about a
When it was time to get the word out this week about a