MBIC Turns TNR’s Into Weekly Radio Programs!

Chuck Zimmerman

Talking News Releases (TNR’s) can take lots of different forms. The Missouri Beef Industry Council has us distribute a weekly TNR to Missouri radio reporters. Instead of a news release with sound bites we produce a fully self-contained interview called “The MBIC Report.” In this picture Chuck is interviewing Steve Taylor, Executive Director of the Missouri Beef Industry Council, about the upcoming Cattle Industry Annual Convention & Trade Show in San Antonio, TX. An emailed description of the interview is sent, along with an embedded link to the audio file that is streamed on our website that can air “live” or reporters can edit out the sound bites they want. This helps the MBIC communicate how it’s using cattlemen’s investment in the Beef Checkoff and provides the reporters with immediate audio they can use to make their reports sound better. Everyone wins! Posted by Hello

Ag Groups

Value-added with Spring Radio

Chuck Zimmerman

VALUE-ADDED – adj : being or pertaining to something added to a product to increase its value or price; “software supplied by a value-added distributor”; “a value-added tax.”

So how does this apply to radio?

As you do your spring planning, think about including Talking News Releases in your media mix for added value!

Most companies and agencies are looking for added value when it comes to buying radio these days. Often that comes in the form of feature programming and news stories for the client on the station or network. Talking News Releases are the way to provide a consistent message to all your target markets, without tying up the time of one or more spokespeople doing interviews with a number of different broadcasters.

We’ll do the interviews with your spokespeople, then provide the stations and networks in your buy with complete stories, sound bites with copy, and/or long form interviews. The audio can also be regionalized for different audiences with different messages.

Audio

Just Getting Started On This Blogging Thing

Chuck Zimmerman

Obviously we haven’t been very active on our blog yet. Give us time. We’re still a startup company. Gotta lot of work to do on our website too.

But we’ve been busy. Our Talking News Release service has attracted a lot of attention and we have several new clients just in the past week.

New to the ZimmComm client family is Dow AgroScience and Machinery Link. More are being planned over the next month. Thank you to all the people who have used our service.

Radio is the often overlooked medium when it comes to public relations. One of the reasons is that there are so many radio stations, making it difficult to keep up with them and the people who produce news. We do it for you with our database of radio station news directors, which we can sort by state or just about any area including format of station.

Enough for now. More to come.

Agribusiness