The Solae Company, one of the world’s leading companies in soy protein manufacturing, singles out the global reach of communications agency Osborn & Barr. Solae commends Osborn & Barr for its global branding initiative.
“We are impressed by Osborn & Barr’s broad experience in global branding and, particularly, their work in the agriculture and nutrition field,” said Michele Fite, vice president of global strategy for The Solae Company. “We look forward to implementing a global brand platform with Osborn & Barr’s expertise that distinguishes Solae as the innovative leader in our industry.”
Osborn & Barr will work with The Solae Company’s global communications team to develop a global branding and communication strategy to improve industry awareness of The Solae Company brand. Strategies include research to determine the current industry opinion of The Solae Company, and development of a new brand platform.
The Solae Company, an alliance between Dupont and Bunge Limited, manufactures soy protein using patented technology developed during more than 35 years of scientific research. Hundreds of products found in supermarkets today use Solae-brand soy protein including food bars, beverages, snack and meat alternatives. Dedicated to providing nutritious and great tasting food to consumers, The Solae Company’s research facilities and manufacturing centers around the world provide soy ingredients that routinely exceed industry standards for safety, consistency and quality because all of the company’s products are backed by a quality management system.
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On the way to the Iowa Speedway last week I was driving along behind Alan Slunecka who was taking the EPIC mobile learning center to the track. All of the sudden he slowed way down.
Since it’s been another wild week of alternative fuel blogging I thought I should point you to a relatively new alternative fuel blogger. She’s Kimberly Taylor at the
This was a cool story out here at the Iowa Speedway today.
My man Jeff Simmons had a rough day, getting knocked out of the inaugural Iowa Corn Indy 250, presented by Ethanol. He was doing so well too! Anyway, once again ethanol wins and this was a big event for the industry.
Welcome to race day here at the Iowa Speedway as we near the start of the Iowa Corn Indy 250, Presented by Ethanol.
It has been a long day at the track here in Newton, IA for the lead up to the Iowa Corn Indy 250. I’ve updated my photo album and am calling it quits for the night since we’ve got to be back out at the track early.
The logo for the Iowa Indy Corn 250, presented by Ethanol is very cool. It really looks good on the lawn in between the track and the pits here at Iowa Speedway.
The
These representatives of the Iowa Corn Growers were getting in some pit practice action this afternoon. Jeff Simmons, driver of the #17 Ethanol car for Rahal-Letterman Racing got his first laps on this track this afternoon. He’s peeling out of his pit behind them.
The first press conference of the day was the unveiling of the trophy for Sunday’s Iowa Corn Indy 250.
Here’s some of the reasons why the Iowa Corn Growers is involved and supporting this inaugural race: