First Radio, Now Video

Chuck Zimmerman

Buckeye Ag Radio NetworkWhen is an ag radio network more than an ag radio network? When they start doing lots of video. I know you’re familiar with Andy Vance, the Buckeye Ag Radio Network new media monster.

While he was attending the FFA convention he did lots of video interviews which you can find on his website.

Hey Andy, what category do we put you in today? Farm multi-media-ist? (radio, blogging, podcasting, video)

Hopefully you heard Andy’s and my conversation on a recent ZimmCast. As he said, the agrimarketer of today will need to look at the totality of the audience we are reaching and not get all hung up on exactly which medium we’re using. It’s all about developing a community. Kind of like the AgWired community. I’m glad you’re a part of it!

Media

Say You MoKan

Chuck Zimmerman

National Agri-Marketing AssociationIf you’re planning on attending the NAMA Agribusiness Forum in Kansas City, MO next week you might want to come a little early and go to the local chapter’s meeting.

MoKan NAMA welcomes you to Kansas City. Join us for our monthly meeting before the Agribusiness Forum. The Union Station Café is connected to the hotel through the Crown Center sky link.

When: Tuesday, November 14
Where: Union Station Café, Upper tier
When: Registration 11-11:30, Buffet Lunch 11–12, Speaker 12-1

Bill Horan, a producer from Iowa and Board member for Truth about Trade and Technology, will speak to us about biotechnology, and in particular, crops engineered to produce pharmaceutical and industrial compounds. RSVP to Melanie Acklin at acklinm@osborn-barr.com by November 10th.

Cost is $15 NAMA Members and $30 non-Members. First time guests are FREE.

NAMA

Erpelding Heads USMEF

Chuck Zimmerman

Elanco Animal HealthI just learned that Dennis Erpelding, Elanco Animal Health, is the new chairman of the U. S. Meat Export Federation.

That came about at their Board of Directors Strategic Planning and Marketing Conference in Cancun, Mexico last week. Knowing Dennis he’s full steam ahead on opening up new markets and promoting red meat exports.

I think the organization is in good hands.

Erpelding took over elected leadership of USMEF from outgoing chair John Bellinger, San Antonio, Tex., of Agri-West International. “I look forward to following the pattern and passion set by John Bellinger over this past year,” Erpelding said during his inaugural address. “Our commitment will continue to be communication – internally as well as to our external audiences – as we focus on market access and development.”

USMEF also elected Dan Halstrom, of Swift & Company, Greeley, Colo., as chair-elect, Jon Caspers, Swaledale, Iowa, representing National Pork Producers Council, as vice-chair, and Jim Peterson, Buffalo, Mont., representing National Cattlemen’s Beef Association as secretary-treasurer.

Ag Groups, International

Extreme Makeover Case IH Style

Chuck Zimmerman

ZimmCast92 - CaseIH Extreme MakeoverI’ve got a very interesting interview this week with Kyle Russell, Director, Livestock Marketing, Case IH.

Case IH participated in an Extreme Makeover: Home Edition to help an Iowa family (The Kibe’s) who’s home was destroyed. They donated a new Case IH JX1100U tractor with a LX252 loader to the family.

Extreme Makeover - Case IH StyleKyle talks about how they got involved with the project and what it was like to work with the ABC production crew. In the picture are Shawn Kibe on the tractor, and Kyle Russell standing with Amy Kibe.

Download this week’s program: Listen To ZimmCastZimmCast 92 (6 min MP3)

Or listen to this week’s ZimmCast right now:

zimmcast92-11-5-06.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes.

Audio, Tractor, ZimmCast

Challenges on the Farm

Chuck Zimmerman

Harry Siemens
The challenges facing Manitoba farmers this year going into the winter are much different from the challenges they faced last year. In 2005, many farmers had empty bins from the year before, and had little or no crop, going into the second year with empty bins. One farmer told me last year, farming used to be fun, but going into the second winter with empty bins, made that a stretch. I met him hauling beans this year, and I actually detected a slight smile on his face.

While 2004 was tough, it wasn’t near as tough as 2005. For most farmers they’re playing catch up making that challenge number 1. However, playing catch up with full bins makes life a little easier. The second challenge is the restructuring by Maple Leaf Foods that has many hog producers uneasy going into the winter. While affecting hog producers primarily, it will reach back further into the pockets of grain farmers too. Combine that with ethanol and biofuel debates and the grain and hog producers will have more quandaries to face. Read More

International

Get Your PDR, PDQ

Chuck Zimmerman

Colonel Jon & Emery KlevenIt’s not often that a caricature improves the looks of the subject but in this case . . .

Colonel Jon Phillips and Emery Kleven have teamed up to start the Price Discovery Report. It’s a new farm broadcast network in “Iowa, Nebraska, Kansas, South Dakota and Minnesota.”

Emery Kleven and Col. Jon Phillips announced that by year’s end 20 Midwest radio stations will be carrying The Price Discovery Report. A longtime livestock auctioneer and commodities broker, Col. Jon began broadcasting market reports in the early ’80s on KMNS (Sioux City, IA) and started using the phrase “price discovery” long before it became common in market vernacular. Emery said that’s why they used that name for their network and on their website, www.PriceDiscoveryReport.com. Emery is the immediate past president of NAFB.

Media

National Ag Day Guide Available

Chuck Zimmerman

2007 Ag Day GuideIt’s time once again to look ahead to Ag Day 2007 and make your plans. To help you do so there’s a new planning guide available.

2007 National Ag Day materials are now available! Because of your role in American agriculture, you know just how important our industry is to the world. Agriculture is responsible for providing food, fiber and shelter; the very essentials of life. But too few people recognize this vital contribution.

That’s what National Ag Day is all about, reminding Americans of the role of agriculture in their daily lives. Widespread national awareness efforts are planned to call attention to Ag Day 2007, but we need your help to bring this message to all of our communities!

Ag Groups

Veggie Awards

Chuck Zimmerman

Veg News AwardsYou know I love my vegetables. They go really good with my meat of the day. So, I was interested to see the VegNews Veggie Award winners announced. I expected maybe broccoli or a nice carrot but no it’s about a lot more than that.

VegNews, America’s premier vegetarian lifestyle magazine, is set to announce the winners of the 2006 Veggie Awards, the most coveted honor in the vegetarian industry. Published in their November+December edition, the Veggie Awards are the largest survey of its kind in the world, with more than 10,000 readers voting for their favorite vegetarian people, products and places in nearly 40 categories. Also featured are 14 editors’ picks, where the magazine’s editorial staff recognizes the movers and shakers of the veg world.

Here’s a few of their “reader’s choice” awards:

Best Veg Restaurant: Millennium (San Francisco)
Best Fast Food Restaurant: Subway
Best Veggie Burger: Boca
Best Vegan Bakery: Sticky Fingers (Washington, DC)
Best Vegan Cheese: Tofutti
Best Online Store: Vegan Essentials
Best Veg-friendly City: San Francisco

Does it mean anything that they have less readers than this blog?

Food

Hoosier Ag Man

Chuck Zimmerman

Gary TruittHere’s Gary Truitt in his new studio environment in Indianapolis. I stopped by Hoosier Ag Today to learn what Gary’s up to. He just kicked off a new “media” venture and is starting to use new media (farm podcasting).

I interviewed Gary and will feature that interview in an upcoming ZimmCast.

Gary’s in the middle of giving me a technical overview of how it all works and I’ve got to say I’m impressed with how he’s using the internet in a traditional farm radio network. I’m getting ready to hit the road back to Holts Summit in just a few minutes so I’ll see you after the drive.

Media

Beefmobiling

Chuck Zimmerman

Two BeefmobilesI guess it’s just a beef kind of day here on AgWired. I did have a little drive to Indianapolis thrown into the mix. I’ll be here for meetings tomorrow morning before returning home. Hence the light posting. I did get an announcement from the Cattlemen’s Beef Board about the Beefmobiles gearing up to hit the road again. These folks travel like an agriblogger and they’re invited to write to me on their travels. I’ll post them here. And btw, I had a steak for supper tonight, thank you very much.

After traveling more than 200,000 miles in three years, the beef checkoff’s “Beefmobiles” are ready to log a few more miles, kicking off the fourth year with a mission to visit more than 250 livestock marketing facilities and other beef-related events. At each location, the Beefmobiles and their “Wranglers” provide information – and solicit input – from cattlemen about the Beef Checkoff Program.

Created to provide information about beef and the checkoff’s $1-per-head assessment to producers and consumers, the Beefmobile program has made more than 450 stops in 43 states since its first stop in January 2004 – mostly at livestock auctions, but also at conventions, meetings, tours, and stock shows. In its first year out, the Beefmobile made 100 stops with one “Wrangler;” last year, two Beefmobiles made 250 stops with three wranglers — a task the program will repeat in Fiscal 2007.

During the current year, the Beefmobile is funded with a total of $350,000 in checkoff revenue – $280,000 from the Cattlemen’s Beef Board and $70,000 from the Federation of State Beef Councils. The Federation added another $15,000 to conduct 10 stops at consumer events, where requested by state beef councils.

Beef