AgWired

Last year on Halloween I was blogging the Appaloosa World Show for Steve Taylor and crew at the Appaloosa Horse Club. This year Steve is a master agriblogger and handling the job very well. Here’s a picture from his posts at the show this week.

Probably the toughest job I’ve had all week at the Appaloosa World Show in Fort Worth was being on a panel of judges to evaluate entries in the pumpkin carving contest. Our great supporter, Gary Raak, Twin Cities Feather-Lite, organized the competition and even hauled in the pumpkins.

Steve’s also got an online photo album started for the show.

We’ve got the candy ready for the evening onslaught and will be dishing it out in between calls from automated political campaigns. It’ll all be over next week!

I saw this on Gizmodo and thought you might enjoy it.

You could risk cutting yourself with a knife. Or you could buy one of those mini saw kits that always break off in the pumpkin. Or, if you really want to misuse company/lab equipment, you can requisition a laser cutter to carve your Halloween pumpkins. That’s what Doug did, and he has no regrets other than that the results “smell bad.”

Okay agrimarketers. Here’s your Friday new media lesson courtesy of Epsilon. I’ve selectively added some bold enhancements for points of particular interest.

Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend.

So how does new media play into the overall marketing mix according to this survey?

CMOs of the biggest brands have been early adopters of new media with social computing and blogs receiving the most interest whereas instant messaging and interactive TV ads were the least popular.

* Social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix.
* Blogs were the second most popular emerging channel: 35% of marketing executives want to pursue blogs and 19% already use blogs
* Almost one-third of CMOs mentioned Podcasting as an area of interest: 31% are interested in adding Podcasting to their marketing mix and 18% already have.
* Mobile devices also elicited interest: 29% are interested in Mobile Devices (Phones/PDAs) and 22% have added them to their marketing mix.

You can download a pdf of the report here.

It looks like my friend Michael Peterson, who is a real friend of agriculture, just received a major award from the USO at a ceremony at the Pentagon on Tuesday. This is a picture of him on a “My Real Life, Strong For America” tour stop in Nebraska.

Award-winning country music artist Michael Peterson, a special friend of The American Legion, is being honored with the prestigious Spirit of Hope Award. The award, named in honor of the late radio, television and film star Bob Hope, is bestowed upon Americans who, like Bob Hope, have demonstrated, in the words of award creator, the USO, “tireless dedication to our country and to U.S. troops both in times of peace and war.”

The American Legion maintains a close association with the multiple Grammy and CMA (Country Music Association) award nominee. Peterson has performed at annual national conventions of The Legion and acts as spokesperson for the veterans service organization’s Legacy Fund. The Legacy Fund provides scholarships for children of military personnel who have lost their lives in post-9/11 conflicts.