Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences.
DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 fatty acid normally found in cold water fatty fish and in fish oil that is very healthy for us in a number of ways. So, what Martek did was find a way to get the DHA out of an algae and harvest it like an oilseed so they can put that beneficial omega-3 fatty acid, or “Life’s DHA,” into other foods besides fish – which are called “functional foods.”
I talked with two guys who know all about this product – Jared Hux of Novus (left) and Todd Willis of Martek.
According to Todd, DHA has numerous health benefits, including brain development, visual acuity and cardio-vascular health. “Life’s DHA can already be found in many different products such as functional beverages, milk, yogurts, and baked goods from companies like Coca-Cola, General Mills and Dean Foods,” he said. In addition, almost all infant formula sold in the United States contains Life’s DHA.
Jared says Novus saw the potential for Life’s DHA to be marketed to poultry producers under the DHA Gold brand to create value-added eggs and meat that have additional health benefits for consumers. “Last year, Novus and Martek entered into an exclusive global distribution agreement,” Jared says. “It’s an opportunity for the egg and protein community to expand into functional foods.”
This is really an interesting story and you can listen to that interview here: ipe-09-dha.mp3
You can also download the interview here: DHA Interview (mp3).
International Poultry Expo Photo Album
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The activity is picking up here at the Cattle Industry Convention. More media are showing up in the news room and I’ve been doing a little Beef Board Blogging. I think that from a Beef Board perspective the financial outlook is really the main conversation in the hallway and meetings I’ve sat in on so far.
The 2009 
The cost of feed and minerals is one of the top concerns for the poultry industry right now – and that is where 
The Beef Board Operating Committee meeting is over and before he went to dinner I caught up with Chairman Dave Bateman.
Here’s the Yard-O-Beef welcoming committee in the Cattle Industry Convention news room. It’s always nice to see the staff here and between chocolate and beef we’re well fed.
“All Star” is the theme for Novus International at the International Poultry Expo in Atlanta this week. There’s a couple of good reasons for that. 
The other reason is that the 2009 Baseball All Star game will be held in St. Louis – which is also the home of Novus International. To drive home that theme, Novus will have a special guest at their expo trade show booth this week – Hall of Famer Lou Brock.
Lunch was on Novus International today at the 
In a relaxed atmosphere, Dr. Tara York with Novus presented some information on the “Synergistic Effects of Nutritional Antioxidants” to about 200 attendees, focusing on vitamin E, selenium, and ethoxyquin (as well as a bunch of other big words that I can’t pronounce or spell!!) Novus is pretty much the world leader when it comes to antioxidants for poultry, with over five decades of basic and applied research, development and manufacturing expertise being utilized to develop, manufacture and support multiple lines of nutritional and health products for the poultry industry.
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