Hog Industry Outlook at WPX

Cindy Zimmerman

Glenn GrimesA media event at World Pork Expo sponsored by Fort Dodge Animal Health gave the outlook in several different areas for hog producers – the market, H1N1 and control of Porcine Circovirus Type 2 (PCV2).

It goes without saying that the market outlook is pretty dismal. University of Missouri professor emeritus Glenn Grimes summarized his forecast simply. “Farrows trending down, continued productivity growth, fewer imports of Canadian hogs and pigs, decrease in pork exports, weak domestic demand, high feed costs, red ink for producers – and the bottom line is we have to reduce the herd five percent minimum and maybe ten.”

Download or listen to some of Dr. Grimes remarks here: Glenn Grimes

Greg StevensonDr. Greg Stevenson with the Iowa State University Veterinary Diagnostic Laboratory discussed swine influenza testing and USDA surveillance for swine flu. It was a pretty technical presentation that detailed the genetic difference between the H1N1 virus in humans and in swine. “When the USDA is going to be talking about surveillance, they’re going to be calling it H1N1 Flu Outbreak Virus (FOV), trying to distinguish it from the H1N1 that is in the swine population now in the U.S.,” said Dr. Stevenson. “We’ve got to talk about it intelligently and we’ve got to be careful to distinguish the two for the sake of the swine industry.” To talk intelligently about it, he says we’re all going to have to become virologists, and he proceeded to give a crash course in virology in 25 minutes. Learn more here. wpx09-stevenson.mp3

Joe ConnorOn the PCV2 control front, there is some good news for producers. Dr. Joe Connor, president of Carthage Veterinary Service, gave an update on PCV2 vaccines. Specifically, he talked about the efficacy of Suvaxyn PCV2 One Dose from Fort Dodge Animal Health. “We’ve had very high success with the vaccines in all the studies,” he reported. “We’ve shown in all of the studies that we are comfortable vaccinating with singe dose vaccines such as Suvaxyn at 3 or 5 weeks of age.” The studies done in commercial herds in the United States, Europe, Japan and New Zealand all indicated that Suvaxyn significantly reduced total mortality rate and improved growth performance. Nice to hear some positive news for pork producers!

Listen to Dr. Connor’s summary here. wpx09-connor.mp3 Download here: Joe Connor


World Pork Expo 09 Photo Album

Audio, Pork, Swine, Veterinary, World Pork Expo

Impact of H1N1 at WPX

Cindy Zimmerman

hand washingAttendance was down a bit at World Pork Expo this year due primarily to the impact of the H1N1 virus or “swine flu,” which kept away many international visitors who would normally attend. Washing and sanitizing of hands was stressed more than normal and the flu was a topic of press conferences, media interviews and general conversation.

Jorge GonzalezAs we all know, the “epidemic” started in Mexico, and I talked with Jorge Gonzalez, Novus International sales manager for northern Latin America, about the impact it has had on the pork industry in Mexico. “The name of the virus, swine flu, affected the consumption in Mexico,” Jorge said. “Consumption decreased 30 percent so the pork producers are in a very bad situation.” Like the U.S., Mexico has also been impacted by restrictions on pork imports from North America imposed by China and Russia.

However, Jorge says the industry remains optimistic about the future and they hope that within the next two months consumption will be back up to normal levels.

Listen or download Jorge’s interview here. Jorge Gonzalez


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Audio, Boehringer Ingelheim, Novus International, Pork, Swine, World Pork Expo

Pig Racing at WPX

Cindy Zimmerman

WPX Pig RaceSeriously, what would a pork expo be without racing pigs? While World Pork Expo is a serious event for producers who want to find out the latest information about their industry, it’s also a family event with fun stuff like pig races.

Hendrick’s Racing Pigs provides the entertainment in the cattle barn on the Iowa State Fairgrounds. The races are short – only about a minute – but the fun part is the Pig Lady’s commentary as she introduces the little critters who are named with various themes. Here is a video of the “Redneck Racers” – which included Jeff Hogsworthy, Bill Spamball, Ham Salad, and Larry the Bacon Guy.


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Boehringer Ingelheim, Novus International, Pork, Swine, Video, World Pork Expo

Boehringer Ingelheim Lights Up WPX

Cindy Zimmerman

BI FlashlightBoehringer Ingelheim gets the cool giveaway award for the World Pork Expo this year with their rechargeable pig flashlights.

These nifty little gadgets use no batteries, so they are eco-friendly and sustainable – how about that?! They were definitely the most in-demand item at the expo and B-I ran out of them by the third day. I got one of the last ones. But, for those not lucky enough to get one for free, they were selling them at the WPX store for just $5.


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Boehringer Ingelheim, World Pork Expo

Women in Swine Research and Production

Cindy Zimmerman

No one would argue (especially not the men!) that women are the backbone of the agriculture industry and during a seminar at World Pork Expo sponsored by Novus International titled “Women in Agriculture” we heard from two world-class women making a difference in the swine industry.

Laura GreinerDr. Laura Greiner, who does research for Innovative Swine Solutions and Carthage Veterinary Service in Illinois, talked about some of the work they have been doing to help improve sow performance through nutrition. She noted that she has almost all female interns this summer and she is pleased to see more women going into the field of livestock research. “That seems to be the predominant trend in the universities that I visit,” Laura said. “Women are becoming more interested and they need positive role models.”

Listen to or download my interview with Laura here. Dr. Laura Greiner

Laura GreinerOn the production side, we heard from Kathy Chinn with Chinn Hog Farm in northeast Missouri. Kathy is a former Missouri state representative who is very active in the agriculture and pork industry on both the state and national level and a real positive voice and face for agriculture. It was very interesting to hear her talk about their family operation, which includes her two sons and her grandchildren, and how they faced the challenges of farming in their community and grown better because of it. She is a strong advocate of telling agriculture’s story and being involved on a community level – and she is really a neat, impressive and interesting lady.

Listen or download Kathy’s interview here. Kathy Chinn


World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Agribusiness, Audio, Boehringer Ingelheim, Novus International, Pork, Swine, World Pork Expo

The Agricultural Business Council Celebrates Agricultural Legacy

Amanda Nolz

A big congratulations goes to the four Heartland leaders for their recent honors given by The Agriculture Business Council in Kansas City.

award20recipients20-20sm A packed house gathered within the historic walls of the Kansas City Club, May 22, 2009, to celebrate four of the region’s most inspiring business leaders being honored by The Agricultural Business Council of Kansas City. The 2009 Award for Agricultural Leadership and Excellence, named in honor of the late Jay B. Dillingham, was awarded to R. Crosby Kemper, Jr., UMB Financial Corporation; Joerg Ohle, Bayer Animal Health and Morton Sosland, Sosland Publishing for outstanding contributions to agricultural and food related businesses. The Outstanding Volunteer of the Year went to Gina Bowman, CVR Energy.

These individuals are legacy builders. Their spirit, innovation and vision have had a positive and lasting effect on our community and the way the public perceives modern day agri-business. Agriculture is no longer just farming, ranching and processing – it also includes bio science and security, animal pharmaceuticals, energy and commerce. Their personal success and excitement for their own business enterprises has spilled over to create new business opportunities for so many others. That’s worth celebrating,” says Bob Petersen, chairman of the Agricultural Business Council of Kansas City.

To read more about the winners’ many great achievements on behalf of the agriculture industry, link to the press release at AgriBusinessCouncil.

Agribusiness

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • BASF filed a lawsuit against DuPont for infringement of BASF’s patented technology that confers tolerance to a key class of herbicides. Specifically, DuPont’s Optimum GAT corn product incorporates BASF’s patented promoter which is an important genetic component that enables successful tolerance toward an herbicide class known as AHAS or ALS inhibitors.
  • Bunge North America announced that it has created a joint venture with ITOCHU and STX Pan Ocean to build and operate a state-of-the-art export grain terminal at the Port of Longview, Wash., called EGT Development, LLC.
  • Cygnus Business Media announced it has signed an agreement with IRON Solutions, Inc. to jointly offer co-marketed programs targeted to the construction and outdoor power equipment markets.
  • Kim Nicholson and Sanjay Patel have formed NFocus Partners, LLC, a management consulting firm that provides custom marketing solutions to domestic and international business clients.
Zimfo Bytes

You’ll Flip For a Mino HD

Chuck Zimmerman

Now that we have daughter Carly working for us I gifted my Flip Ultra to her which of course allowed me an opportunity to try out the new Flip Mino HD. This little gadget is smaller and records in an HD format. I got mine on Amazon. To try it out I visited the Coffee Zone so you could meet the master barista, Taisir Yannis.

So what do you think? This unit is so small and easy to use that I would add it to the list of items any multimedia agricultural journalist should have in their MoJo. They make a great tool to collect testimonials for posting to your corporate website too.

Equipment, Video

Beautiful Weather for WPX

Cindy Zimmerman

BI BalloonAnother simply gorgeous day for the World Pork Expo. Today is the last day for the event – a change from previous years. The expo used to start on Thursday and end Saturday afternoon, shortly before judging of the Great Pork BarbeQlossal. The days for that event, which is sponsored by the National Pork Board, remain the same. Cooking starts later today with judging tomorrow.

There is rain in the forecast later today, but it could not have been more perfect this week with sunshine and temperatures in the 70s.

World Pork Expo 09 Photo Album

AgWired coverage of World Pork Expo made possible by Novus International and Boehringer Ingelheim
Novus boehringer-ingelheim

Boehringer Ingelheim, Novus International, Pork, World Pork Expo

Blogs and Podcasts are Relevant

Chuck Zimmerman

Most of you probably don’t remember when radio got started or probably even when we moved from black and white to color tv. But if you were around then, it was a big deal. It was “all the buzz.” Technological advances in entertainment and communications are always interesting and can have profound impacts on how we receive information. Can you imagine today what it would be like if you had to wait until a traveler passed by before you found out what was happening out in the world? Now, we want and demand information instantly.

Recently I’ve had a couple of people ask me if “blogs and podcasts are still relevant.” I was kind of taken back at first since there are so many surveys and studies showing how these new communication platforms are growing. Then I realized that what we’ve been calling “new media” is really no longer new. Blogs and podcasts are now part of our normal everyday lives. They’re not a new thing. Here at ZimmComm they’ve been a key component of our business for over 4 years. I guess you might even say they’ve become mainstream.

So, when it comes to the question of “Do we have a blog? Should we start a podcast?” the answer is Of Course You Should! What better way is there than to communicate directly with your customers or members? I know Twitter is a current buzz platform but it is really just the marriage of texting and blogging and with the addition of links to audio or video, it also incorporates podcasting. So, just because you’re not seeing a lot of stories about the new technology called blogs or podcasts you shouldn’t assume that they’re not relevant to your communications efforts. How often do you read headlines about radio or tv? Maybe from the standpoint that we have a new HD gadget to watch or listen but not that there’s really anything “new” about them.

Coincidentally, there’s a great new article out from eMarketer today titled, “Making Blogs Your Business.” I’ll say, Amen to that. It’s an interview with Elisa Camahort Page, COO, BlogHer. She is asked about the potential to monetize a blog and says that there are two main ways to make money from your blog. First is with advertising and I think it is a valid method but the other one can be even more fruitful.

However, the other opportunity is to make money because of your blog, and there are way more people doing this. Their blog is their platform—it gets them attention. And from there they get freelance writing work and editorial opportunities. They get consulting gigs. They get speaking gigs and honoraria. They create a portfolio career.

Now how cool is that? You get to write about your passion and make money doing it while working for yourself. But this concept also applies to anyone who is working in marketing and communications. Your company or organizational blog is your platform to communicate and get attention from your customers or members. Are you still not getting this? If not, what is your concern? Why aren’t you?

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