Boehringer Ingelheim Vetmedica Inc. (BIVI) is passionate about pigs, which is why working with producers to control PRRSv is so important to them.
Dale Polson, with technical resources in the swine segment of BIVI, was first up on the company’s annual swine health seminar in Carolina Beach today and his presentation talked about the “Golden Rule” of PRRS control. “Transmit unto your neighbor as you would have your neighbor transmit unto you,” Polson said. In other words, “To maximize PRRS control, it can’t be just what you do, it has to be what you and your neighbor do.” That means a coordinated regional control initiative.
Dale applies the Stockdale Paradox – “Confront the brutal facts, but never give up” – to the PRRS situation. “PRRS is a tough disease, probably the hardest one we have ever faced,” he said. “Confronting the brutal facts is facing the need to cooperate but never giving up is then doing the work, because it is a lot of work to do right.”
BIVI swine health seminar photo album
Dale summarizes the main points of his presentation in this interview:

It only seems fitting that a group known for encouraging original thought and innovative ideas for the agriculture industry would pick a man known for his irreverent style and sharp intellect to lead them. Professor of agricultural economics at Kansas State University, Barry Flinchbaugh, is now the Chair of the Board of Trustees of Farm Foundation.
The annual
The location is beautiful Carolina Beach at the Courtyard Marriott and the weather was beautiful this evening. The event will include a day long business session on Friday featuring the latest in swine health information for producers – and then a day of fun on Saturday for fishers, golfers and beach goers.
At the conclusion of the IFAJ Congress and Ag Media Summit there were a number of tours.
Cindy is on her way to North Carolina and the Boehringer Ingelheim, Swine Health Seminar. I am jealous since I got to cover this event last year and it’s a really good one.
Plant disease experts at the 