I ♥ Beef

Melissa Sandfort

5_I_heart_beef_BlackFont_BLOCKDuring a time when sales of middle meats are traditionally slower, the checkoff’s food and nutrition communications team is gearing up to capitalize on a month that boasts many familiar holidays and special occasions. Thus, the beef checkoff is initiating an “I Heart Beef” campaign.

The program was specifically designed to help strengthen interest in beef middle meats by reminding consumers of their passion for great steaks like the T-bone and tenderloin. Not only that, but February is Heart Health Month.

The checkoff-funded consumer survey used as a foundation for the campaign found:
• In this month of romance, beef is the preferred choice of Americans (62 percent) because nothing says love like a great steak dinner for Valentine’s Day.
• Americans associate steak as a “best match” for love (44 percent), romance (42 percent) and passion (41 percent)—more so than other high-end proteins.
• When it’s time to share that Valentine’s Day meal, beef wins. A ribeye (35 percent) or T-bone steak (32 percent) are chosen as the best meal to share with a significant other.
• Americans most often associate beef with celebrations (50 percent), compared to chicken (18 percent), pork (17 percent) or fish (15 percent).
• Sixty-two percent of Americans say they choose to prepare beef if they are looking for gratitude or appreciation from their dinner partner.
• Fifty-three percent of Americans identify filet mignon as the food most associated with candlelight romance and 50 percent of Americans think filet mignon is the best way to say “I love you.”

The campaign includes numerous media outreach components, online and electronic communications, and communications and a recipe contest geared toward registered dietitians, encouraging them to share their love for lean beef.

For more information, visit MyBeefCheckoff.com.

Beef

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Syngenta Seeds, Inc. has named Evan Uthof of Jackson, Neb. the 2009 Golden Harvest Seeds, Inc. Seedsmen of the Year.
  • Headline fungicide from BASF was recognized as fungicide of the year during the 17th Annual National No-Tillage Conference 2009 No-Till Product of the Year awards presentation.

  • The National FFA Foundation

    • has named Todd Greenwood the new team leader, corporate contributions, effective Jan. 25, 2010.

  • No-Till Farmer readers have weighed in on the products that performed the best in their no-till operations, citing the Keeton Seed Firmer as the “2009 No-Till Product Of The Year.”
    Zimfo Bytes

    Muzinic Promoted to VP at Rhea + Kaiser

    Chuck Zimmerman

    muzinicCheryl Muzinic has been promoted to VP, Group Account Manager, at Rhea + Kaiser Marketing Communications.

    Muzinic, who joined Rhea + Kaiser in 2005 as management supervisor, manages strategic development and planning for the agency’s business-to-consumer accounts: DePaul University, Hammes Company and Central Garden & Pet, including Excel Marketing, Gulfstream Home & Garden, Pennington Seed and TechPac, LLC.

    “Cheryl has deep consumer experience, drive and an ability to see beyond the expected. Our clients benefit every day from her unique insights into their needs,” said Steve Rhea, president and CEO of Rhea + Kaiser Marketing Communications. “This promotion recognizes her accomplishments in the growth of our consumer group and her dedication to excellent client service and team leadership.”

    Agencies

    Sparkle Pig

    Chuck Zimmerman

    Just in case I didn’t mention it. I want to be like Russell Graves when I grow up. Here’s a short video he just released about a little girl and her show pig. I think you should let others see it. It’s the kind of thing we need more of out there in the web. It kind of made my morning.

    Pork, Video

    Ag Leader at AG CONNECT

    Chuck Zimmerman

    Ag Leader TechnologyOne of the exhibits I visited at AG CONNECT Expo is our primary Precision Pays.com sponsor, Ag Leader Technology. Mike Olson, Sales and Support Manager, was on the floor interacting with attendees when I stopped by.

    The Ag Leader booth was one of the ones displaying the “New Product” banner. I asked Mike what was new. He says there have been several new products released recently by the company including their new INTEGRA display. The 12.1 inch screen combines the operation control options Ag Leader is known for, with a built-in full-featured steering and guidance system including an on-screen lightbar.

    Mike says most of the growers he spoke with know they need to implement precision technology but are asking questions about how they can use it in their operation.

    You can watch or listen to my interview with Mike below:

    AG CONNECT Expo Photo Album

    AEM, Ag Leader, Agribusiness, Audio, Precision Agriculture, Technology

    U.S. Ag Associates Conference and StollerUSA

    Chuck Zimmerman

    ZimmCast 246What a week we had on AgWired last week at AG CONNECT Expo and what a week we’re going to have next week. Besides the Cattle Industry Convention and International Poultry Expo we’re going to have full coverage of the U.S. Ag Associates Conference courtesy of StollerUSA. So that’s the subject of this week’s program.

    jerry-stollerThis morning I spoke with Stoller Group President and CEO, Jerry Stoller. This is the 17th Conference which he says is a very unique collaboration and sharing of research among consultants, university professors, growers and Stoller Group representatives. I had the opportunity for a short visit there last year and next week our Joanna Schroeder will be on location for full coverage.

    Some of the leading researchers in the field will participate. Among them are Dr. Ron Heiniger, North Carolina State University; Dr. Michael Orzolek, Penn State University; Dr. Ron Salzman, Director of Bioscience, StollerUSA; and Dr. T X Liu, Texas A&M Weslaco, Texas who will report on a record soybean yield of 166.8 bushels per acre achieved with Stoller technology under controlled conditions in replicated plots. Featured presentations will include trials conducted on soybeans, corn, wheat, blueberries and other crops by Stoller’s fourteen subsidiary companies from nineteen countries.

    “The conference is a showcase of results from trials conducted around the world,” says Jerry Stoller, president and CEO of the Stoller Group. “Our primary goal is for attendees to learn from each other and take that information home to customers or to their own farms. It’s the kind of education resource successful growers need to maximize their bottom lines.”

    Besides AgWired you can also follow along with information from the Conference on the StollerUSA blog.

    Thanks to new AgWired Sponsor, Novus International, for their support of the ZimmCast.

    You can listen to this week’s ZimmCast below.

    The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page.

    Agribusiness, Audio

    AAEA Photography Webinar

    Cindy Zimmerman

    Attention photographers!

    AAEAAmerican Agricultural Editor’s Association (AAEA) is hosting a one-hour photography webinar called “Making an Old Subject New” on February 2 at 2:00 pm central time. Experts will offer tips on new angles, new lighting and new approaches to the same old photo situations.

    The webinar is free for AAEA members and $50 for non-members. If you’re not a member yet, but would like to be, you can become one for just $100 and the webinar is FREE!

    Click here to register for the Webinar. If you have questions, please contact Linda Smith, Member Services chair, or Kenna Rathai, AAEA.

    ACN

    U of I Unveils First Ever Miscanthus Harvester and Planter

    Joanna Schroeder

    itcsjs10_622xFarmers who are considering growing miscanthus as a bioenergy feedstock now have a tool to make it easier. After years of collaboration and research, a miscanthus rhizome regeneration harvester and planter system has been developed. The unveiling took place during the Bioenergy Feedstocks Symposium held at the University of Illinois (U of I). Typically, miscanthus is a labor-intensive crop requiring multiple machines, and costly manual selection and grading – but not any longer.

    Timothy Mies, Deputy Director of Operations at the Energy Biosciences Institute at the U of I, said, “When this project started, the propagation of rhizomes was done with shovels and lots of manual labor. These machines will take miscanthus production to a new level.”

    The new machine is the result of a three-year collaboration between U of I, Tomax Ltd and Bermuda King USA. According to a news release from U of I, this machinery can lower the cost of miscanthus rhizome production by up to 40 percent and create opportunities for miscanthus to be used more widely as a high-yield bioenergy crop.

    itcsjs10_631x“Bioenergy feedstock processors require security for supply and unless we dealt with regeneration and planting issues for miscanthus, we simply couldn’t make progress,” said Gavin Maxwell, Tomax Ltd Senior Bioenergy Consultant.

    In recent U.S. trials, the machine has demonstrated a 200 percent increase in rhizome collection over manual systems. this allows, says the research team, the opportunity for regional nurseries to more efficiently expand to meet the demand for both solid and liquid fuel conversion.

    So here is how it works. The planter demonstrates a more uniform stream of rhizomes, enabling plant placement at a rate that matches rhizome weight, quality and ground conditions. The four-row planter incorporates separate feed hoppers and placement channels enabling it to be used for both two-row nursery work and larger scale plantations.

    In addition, the harvester does bulk lifting of rhizomes on a continual basis with a patented one-pass digging head and oscillating de-soiler. Rhizomes exit via bulk side discharger conveying rootstock to an adjacent trailer. The speed of extraction allows faster transfer of rhizomes to storage which is a real benefit given the seasonal weather restrictions and narrow window of time that may prevail during the rhizome winter dormancy period.

    The harvester and planter package will be available beginning this year and will be available for expanded grower crops in time for the 2011 season.

    Equipment, Ethanol, Research

    Case IH Features “Efficiency” During AG CONNECT

    Joanna Schroeder

    CashIH2I spent quite a bit of time in the Case IH booth during AG CONNECT Expo last week – AgriTalk broadcast live one day and the next AgDay TV taped its show. However, my education didn’t end there. I spent a few minutes learning about Case IH’s dedication to helping farmers gain more efficiency from John Bohnker.

    “A lot of farming is based upon efficiency. We’ve got to get more efficient operations. There are fewer farmers farming more acres. So we deal a lot with efficiency. If you look at our combines, we’re getting bigger and bigger combines. Bigger heads, wider operations, so we can do more operations with less manpower and get the process done faster,” said Bohnker.

    CaseIH3Case IH is focusing strongly on its CDT technology where they are “doing a better job of finding the sweetspot” with energy efficiency. “We’re doing a better job of getting the energy to the ground, power to the ground where we need it,” said Bohnker.

    I asked Bohnker about the growing concerns over sustainability and profitability and he stressed that they have to go together. “Farmers are really the truest green people on the earth. They have to earn a living on the land, and long-term they have to keep the farm economical but they understand the environment is the right place.”

    The company is developing some new equipment that pares sustainability and profitability together, in particular, a prototype baler that is being designed to pick up corn cobs and stover for cellulosic ethanol production. By enabling the farmer to harvest this biomass, he can get more revenue off the same amount of land. The equipment is not quite ready for production yet, but it’s close; however, their other equipment is in the pipeline and ready to go for the upcoming planting season.

    AG CONNECT Expo Photo Album

    Listen to my interview with John here.

    Audio, Case IH, Equipment

    Hemisphere GPS Launches G100 During AG CONNECT

    Joanna Schroeder

    HemisphereGPSLast week during the AG CONNECT Expo in Orlando, Florida, Hemisphere GPS launched the G100 all-in-one steering and guidance system for auto-steer ready agricultural vehicles. I caught up with Dwayne Hildebrandt, the Sales Manager for North America, during the event to learn more about their new product which is best suited for strip till or row crop farmers. The EDrive X is a centimeter level steering solution for these applications and can be combined with the 8220 or 8221 dual frequency RK1 base station solution, explained Hildebrandt.

    I asked Hildebrandt what the advantage is to a farmer of purchasing GPS. He answered that typically farmers have had to plant or apply inputs by eye or with the use of a disk marker which reduces accuracy. He also noted that these technologies can be quite heavy and cause issues with the set up of the machinery.

    “GPS technology works very well independent of dusty conditions, or day time or night time and really allows a lot higher precision because you’re not relying on operator experience,” said Hildebrandt. “So it allows the farm owner to virtually put anyone in the cab and get very, very good accuracy in terms of planting precision and application precision.”

    Precision, said Hildebrandt, is one key to profitability and with their GPS technologies, farmers are not wasting as much on inputs, thus reducing their costs.

    AG CONNECT Expo Photo Album

    Listen to my interview with Dwayne here.

    Audio, Precision Agriculture