Much of the work done at the Cattle Industry Convention is in committees. These meetings are open and as I’ve found over the years, a great learning experience to attend. I did a walk around during the main committee time as part of my work for the Cattlemen’s Beef Board and stopped in just as the Joint Issues Management Committee was concluding. As you can imagine, this committee is dealing with some real challenges, especially from activist groups like HSUS and others that are spreading misinformation about the industry.
I spoke with committee chair, Mike Stahly. Mike says that the checkoff does many surveys of consumers to learn what they think about the industry and the product. This information is then used to craft strategies for how to deal with issues like the whole animal welfare one.
All committees of the Beef Board have their own web page and archived copies of agendas and minutes. You can find the Joint Issues Management Committee page here. This has been a key feature of the website we built for the CBB and it has proven to be a simple tool to make checkoff information available and easy to find.
You can listen to and download my interview with Mike below.
You get to meet a lot of wonderful people in a media room, including the media. At the Cattle Industry Convention one of the interesting people I met was Linda Brake. She was named the 2009 Outstanding CattleWoman of the Year by the American National CattleWomen. Linda is from Arizona and seemed a little overwhelmed by the honor. The award is sponsored by Land O’ Lakes Purina Mills LLC.
During the International Poultry Expo/International Feed Expo in Atlanta last week, 
Starting March 1, the 
C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage the people and groups who are attacking them. He said that it is important to talk with these individuals and groups to show them the industry’s side of the story. “We need to educate all of the groups that challenge our practices,” Pope said.
Also on the program was Christian Richter of The Policy Group, who discussed the regulatory mood in Washington when it comes to animal agriculture. “Hyper command and control mode is coming back at EPA,” said Richter. “The current administration is shifting personnel from cooperative voluntary programs to enforcement programs.” He notes this represents a major shift in focus from the Bush administration which advocated the role of non-government drivers in prompting more voluntary action on the part of corporations towards sustainable practices.
When it comes to communicating NOVUS International’s commitment to the beef industry Dan is the man. He’s Dan Meagher, VIce President, Sales, Americas. He was on hand at the Cattle Industry Convention to help spread the word about the company name and products for the beef industry.
Mycotoxins can be an issue in feed anytime, but with the late, wet harvest in 2009 there is an extra level of concern this year and it was a topic of discussion for poultry producers and industry representatives meeting at the International Poultry Expo/Feed Expo in Atlanta this past week.
The new chairman of the organization is Steve Willardsen (left) of Cargill Value Added Meats, Wichita, KS. He was presented with the traditional “working man’s gavel” by 2009 chairman Monty Henderson, George’s, Inc., Springdale, AR. Thanks to USPOULTRY communications director Larry Brown for providing the photo. 
Here’s NCBA CEO Forrest Roberts being interviewed in the media room here at the Cattle Industry Convention. I had my turn and our interview is posted below. Additionally, I have his remarks today when he gave the NCBA management report at the annual meeting.