At the urging of my ARC buddies I am posting a new edition of “Guess Whose Boots.”
This is going to be tough. I will not lie. But the first person to leave a comment with the correct answer (as defined by me) will win a prize from the ZimmComm prize stash.
I will tell you that the photo was taken today in Memphis as part of the Agricultural Relations Council meeting that I’m attending.
John Kasper has been announced as Director of Marketing for FMC Corporation today.
In this position, Kasper will lead the FMC marketing group and oversee segment strategies, all tactical marketing elements of the operational business, traditional communications and e-communications, market and competitive intelligence efforts, data management and customer relationship management functions.
“John is an excellent addition to our strong, innovative marketing team,” says Bob Trogele, North America area director for FMC. “He has an exceptional background in agribusiness and crop production and brings a wealth of experience to this new challenge. He will be an invaluable asset as FMC continues its aggressive expansion of our crop protection portfolio in the coming months and years.”
This morning the Agricultural Relations Council unveiled a new logo. Actually, it was ARC President Deron Johnson who made the unveiling.
He says the logo has some very specific thematic elements including:
The “A” in arc has an actual arc that sweeps through the middle of the letter.
The typeface is bold and uppercase signifying simplicity and strength. This logo is contemporary, yet still conservative and professional.
The colors symbolize life (green) and nourishment (yellow).
Also, the arc in the “A” goes a long way in giving a head nod to agriculture.
When I receive a good quality electronic version of the logo I’ll get it posted for you.
Newly elected officers include:
President – Deron Johnson
First Vice President – Mace Thornton
Second Vice President – Katana Ewbank
Secretary Treasurer – Mike Opperman
Immediate Past President – Bob Giblin
Director – Janice Person
Director – Amy Keith McDonald
Director – Carroll Merry
Director – Mark Ingbritson
Farmland values was a very important topic of discussion at the Farmland Investment Fair put on by the Chicago Farmers. One of the educational sessions on the topic was conducted by Mike Shane, First Farm Credit Services.
Mike told me they focused on what land values are now and what drives them. They can’t predict them of course. He says they’ve see a leveling off of values in recent years and decline in certain areas like the Dekalb, Kane and McHenry county areas around Chicago but if you go further south in the state they’re more flat or even higher. Land is still available and they’ve seen some land sell for as much as $8K in those areas. Interest rates were a question they got asked a lot and right now they’re about as low as they’re going to go.
New things are coming to the cattle industry market from Boehringer Ingelheim Vetmedica. During a media breakfast at the recent Cattle Industry Convention I spoke with Craig Jones, Sr. Associate Director Cattle Services. He told me that the company has had great interaction with producers who have been visiting with them in their booth.
Their acquisition of products like Cydectin, Pyramid and others from Ft. Dodge Animal Health has enhanced their product lines but it has raised questions about who to get what product from. He thinks it has gone very smoothly though. At this convention their main goal was to get their name out and help producers understand the changes that have taken place.
From Puerto Vallarto to Memphis, TN. Now that’s culture shock. But I’m here at the Agricultural Relations Council Meeting at the Westin off Beale St. Our program has just started with a presentation from John Charles Wilson, Agricenter. I’ll have a post on his presentation later.
To get things kicked off I spoke with ARC President Deron Johnson, Rhea & Kaiser Marketing Communications. He says it’s a mix of professional development and networking. The focus is the Consumer Outreach For Ag. The program will include in the hotel presentations and off site ones as well. It will conclude with a social media panel. The photo of me interviewing Deron was taken courtesy of Janice Person.
Deron says ARC is in a “solid year two of rebirth” for the organization. There are more attendees here this year and they’ll be making some exciting announcements before the end of the meeting. He says they’ll be making a compelling case for people in the industry to join ARC.
The new U.S. Grains Council senior vice president of operations and industry relations is Keith Heffernan, pictured in the middle here. He was chief of staff for the Farm Credit Administration. Keith was also the first executive director for the Iowa Corn Growers Association; director of public affairs for the Iowa Farm Bureau Federation; assistant director for the Center of Agricultural and Rural Development at Iowa State University; and chief of staff for USDA’s Rural Development. In other words, he’s got a lot of qualifications to work in this new position.
I spoke with Keith here at the International Marketing Conference. He says participation is good and there’s a lot of excitement about exports. Looking forward he says there will be more attention and need for attention on exports.
The world’s largest annual farm equipment show delivered on its promise to power global agriculture. The show opened under rainy skies, but the weather didn’t dampen the enthusiasm of show-goers seeking money- and energy-saving technology.
Here is an invitation from USDA to attend a Rural Summit with Agriculture Secretary Tom Vilsack in Hillsboro, Mo., on Feb. 26, 2010. If you are interested, please register here.
Terra Industries Inc. announced that the Company’s Board of Directors has unanimously approved a definitive merger agreement under which Yara International ASA will acquire all of the outstanding shares of Terra common stock for US$41.10 per share in cash.
USDA had taken the first step toward implementing a plan to address veterinary shortages throughout rural America by repaying the student loans of qualified veterinarians in return for their services in areas suffering from a lack of veterinarians.
Here at the U.S. Grains Council International Marketing Conference n this morning’s general session we had a panel discussion on trade with Mexico. In the discussion attendees were able to ask questions and answers. In fact, it was mostly a Q&A session. Allan Mustard, Minister Counselor, Office of Agricultural Affairs, US Embassy, Mexico City, introduced our panel.
Our panelists and their specialties included:
Enrique Dominguez (Director – pork producers confederation)
Discussion topic
-Excessive exports of pork into Mexico (why and what is causing in terms of jobs and capital loss)
-How long will that tendency last and what effects will result (everybody is asking this question)
-What can be done from a regional point of view (north America, NAFTA to correct this issue)
Ricardo Calderon (Executive Director APPAMEX – grain traders association)
Discussion topic
-Integration of the market MEX-USA, trends and role of different actors.
-Obstacles that can disrupt trade (which ones can be prevented)
-Future of grain trade MEX-USA
-How to keep free flow of feed grains
Carlos Lopez Coello (Scientist UNAM – National University of Mexico poultry specialist)
Discussion topic
There are 5 areas in developed countries where commercial poultry has received special attention, attributed in large part by consumer demand
1. Animal Welfare.
2. Environment Conservation.
3. Food Safety.
4. Traceability.
5. Animal and Human Health.
You can watch or listen to the Mexican trade panel. I recorded our live feed.