POET Launches National Ethanol TV Ad Campaign

Chuck Zimmerman

A part time farmer and a full time POET. He’s featured in this new ad campaign by POET. You can see all the ads at POET TV and vote for your favorite on their Facebook page.

POET launched a national advertising campaign today aimed at highlighting the hard work done by Americans to wean our nation off foreign oil through the production of clean, homegrown ethanol.

The campaign includes three ads, each representing a different aspect of ethanol production. A farmer, a scientist and a plant manager recite free-verse poetry explaining their role in helping solve our nation’s fuel crisis.

The ads refer to the inspiration for POET’s name: ordinary people using common ingredients and creativity to create something powerful and beautiful. The farmer uses sun and rain to produce crops for food and fuel. The scientist makes fuel out of waste. And the plant manager creates jobs here in America. They were shot in New York at locations including Times Square.

Here’s one of the spots. My favorite!

Biofuels, Ethanol, Video

Ag Media Convergence

Chuck Zimmerman

Media convergence is defined as: “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” Source: Encyclopedia Britannica

We’re really seeing this in agricultural communications today. New media is not just happening somewhere else. Take the brand new Angus Report, produced by the American Angus Association. Here’s a cattle breed association with a publication that’s now producing a very nicely done television “broadcast.” Are they an ag group? Are they public relations people? Are they ag editors? Are they farm broadcasters? Hmm. Which ag communications association should they belong to? AAEA, LPC, NAMA, ARC or NAFB? All of the above? That does start to get expensive. Just planing seeds folks. Takes time for them to grow. Gotta water and fertilize the field every now and then.

The American Angus Association® has debuted its first-ever online news program, offering busy Angus cattlemen and women the opportunity to catch up on important industry issues while learning more about management tools and value-added marketing opportunities.

“We understand how busy producers are these days,” says Eric Grant, Association director of public relations. “This program encapsulates the week’s top stories into as short a time frame as possible — squeezing the information ranchers need into the little time they have available.”

The weekly web-based news program will cover a variety of topics in a traditional television news format and complements additional resources available at www.angus.org.

Ag Groups, Media, Public Relations, Publication, Video

Ethanol “FlameDisk” Demo

Cindy Zimmerman

“Drink the best and burn the rest” has been the unofficial motto of the ethanol industry – but you can literally do that when you grill with the FlameDisk® charcoal alternative.

flamediskAccording to their promotional material, “the FlameDisk® is much more eco-friendly than charcoal and lighter fluid because it features renewable ethanol. Ethanol is extremely clean burning and generates 90% fewer pollutants than charcoal. The FlameDisk®’s aluminum casing is also recyclable.”

When they sent me an email asking if I wanted to do an interview, I had to take them up on it – since their hook is that “each FlameDisk utilizes one pint of ethanol that comes from corn grown locally in the Midwest.” Gotta love that. The interview couldn’t be set up until Monday afternoon, but in the meantime they sent us a couple of the FlameDisks to try out ourselves. Since Chuck loves to grill, we did our own demo over the weekend and found it worked pretty well. It looks kind of like a Jiffy Pop popcorn tin, but it lights easy, heats up fast, it’s convenient, – and it’s new use for corn ethanol. What’s not to like? Not to mention that it’s commercially available at places like Ace Hardware, Home Depot, and True Value with a suggested retail price of $4.99.

Anyway, here is our little video demo of the FlameDisk ethanol-powered charcoal alternative. Enjoy!

Corn, Ethanol, Video

AutoCopter Has Ag Applications

Cindy Zimmerman

autocopterThis flying machine has got to appeal to the kid in any farmer or rancher who loves to play with remote-controlled toys.

It’s called the AutoCopter, it costs about $30,000 up front and less than $2.00 an hour to operate, and it can let you see your crops, land, fences, barn roof, wind turbine or whatever from a bird’s eye view without leaving the ground. How cool is that?

“You are able to survey and target precise areas with video,” says Donald Effren, AutoCopter president. “You can fly with GPS information readouts on your laptop screen, including latitude and longitude, altitude, direction of flight and distance from home.” Just a few of the farm and ranch applications for this device include precision nutrient mapping, tracking livestock, inspecting fences, or examining a roof for hail damage.

The AutoCopter has stabilized software that allows it to hover over target field areas, providing a mobile aerial platform for surveillance, photography and sensor management. Designed for commercial use, it is able to carry up to 15 pounds, which is more than adequate for modern digital camera technology, as the typical camera often weighs less than 2 lbs.

I did an interview with Donald about the product, which you can listen to in the player below – right under this video that gives a view from an AutoCopter. You can see more AutoCopter demo videos here.

Audio, Precision Agriculture, Uncategorized, Video

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Brownfield Ag News announces the launch of Brownfield Mobile which enables farmers to use their mobile smart phones to stay informed about the weather, markets and news important to them.
  • Monsanto Company welcomed guests to the future home of the company’s Asgrow soybean seed production facility in West Fargo, N.D., to celebrate the groundbreaking for a multi-million dollar facility expansion.
  • The Agricultural Relations Council announces its spring membership special for new members. Individuals who become NEW members of ARC member between now and April 30, 2010, can join for the low price of $100. The deadline is April 30.
  • Julie Harker, Brownfield Ag News broadcaster and reporter, was presented with National Farmers Union’s (NFU) 2010 Milt Hakel Award for Excellence in Agricultural Communications.
    Zimfo Bytes

    Disagreement on Ethanol Policy

    Chuck Zimmerman

    The food versus fuel debate is back in full force, creating division between the crop and livestock industries at a time when it would behoove them to work together against the very real threat of animal activism.

    This reached an interesting level last week when Rick Tolman, CEO, National Corn Growers Association (ZimmComm client) published an editorial taking the American Meat Institute to task for joining in a coalition with groups like the Environmental Working Group, National Resources Defense Council and Friends of the Earth. These groups are well documented (pdf) as being extremists with an agenda harmful to agricultural production. They also have their own relationships with other extremist groups like the Humane Society of the United States. Rick says in his editorial, “As the self-proclaimed representative of the “companies that process 95 percent of red meat and 70 percent of turkey in the U.S. and their suppliers throughout America,” AMI really should avoid such curious connections.” I think that sounds very logical. You can listen to an interview with Rick on this subject here: TolmanAMI4910.mp3

    American_Meat_Institute_LogoNow here’s where I can provide you with an example of how social networking is useful. I tweeted a link to Rick’s editorial and asked AMI for their response. They tweeted me back a link to their response within a couple days. It is attributed to J. Patrick Boyle, President/CEO, American Meat Institute and starts out by saying, “AMI remains committed to our opposition to ethanol subsides and tax credits, a position that is supported by a broad cross-section of producers, processors, consumers and, especially, American taxpayers.

    In fact, the federal government has pumped as much as $1.95 per gallon of taxpayer money into subsidies for the production of corn-based ethanol.” The response lists the issues they’re concerned about. So kudos to AMI for creating a response and responding to my request!

    However, I have to point out that they didn’t mention their relationship with these extremist groups at all, which was the main focus of Rick’s editorial. I really don’t understand it anymore than Rick does. Seems very counter productive for their members. They’ve helped fund an ad in “The Hill” (pdf) which suggests that ethanol is bad for rural America. Kind of hard to justify that folks. That ad campaign is also funded by the Grocery Manufacturers Association which has aggressively used rhetoric and mis-information to blame ethanol for high food prices. The ad promotes a website called FollowTheScience.org which I’ve heard said should be called FollowTheMoney since it’s mostly a collection of anti-ethanol documents or studies that were funded by the supporting groups and that includes AMI.

    It’s also interesting to note that AMI represents meat processors and packers yet their response seems to suggest they represent farmers and ranchers, “American ranchers and livestock producers are the best in the world at what they do – they can compete with anyone on the planet. And they’re not opposed to competing for corn, as long as they can compete for it on a level playing field.”

    I think it’s an unfortunate situation. I’ve spoken with lots of corn farmers and beef producers on this issue. In fact, there are quite a few who do both. It is certainly a divisive issue. How would you solve it? I invite your comments and suggestions. But keep it friendly okay?

    Post Update: NCGA CEO, Rick Tolman, has published a statement in response to the AMI statement. It’s title, “It’s Not About Ethanol.”

    Ag Groups, Animal Activists, Audio, Ethanol, Farm Policy

    Let’s Put More Corn In The Classroom

    Chuck Zimmerman

    Teaching children about where there food comes from is talked about a lot and the Missouri Corn Merchandising Council is doing something about it with their “Corn in the Classroom” program.

    This educational program helps students reconnect with today’s farmers and better understand the source of their food, fiber and fuel.

    “Informing students about Missouri’s corn industry allows them to explore an important sector of our economy,” said Kenny McNamar, MCMC chairman and farmer from Gorin, Mo. “More and more, we are seeing kids become detached from daily interaction with production agriculture. The ‘Corn in the Classroom’ educational materials are a way to help them reconnect.”

    In addition to educating students on the importance of corn and its many products, “Corn in the Classroom” materials compliment information currently covered in Missouri classrooms. Included in Missouri Corn’s educational materials are three easy lesson plans which address third grade level requirements in science, math, social studies and health.

    Lessons include the “Basics of Corn,” “Many Uses of Corn” and “Corn and the Environment.” Third grade teachers can also utilize a PowerPoint presentation to enhance the lesson plans, a “Make Your Own Corn Plastic” activity, “Corn Facts for Teachers” and a “Corn in the Classroom” activity book.

    Ag Groups, Corn, Education

    Planting My First Garden

    Joanna Schroeder

    Wow. Growing your own food is hard work.

    For the past month, I’ve been living (and continue to live) in the Canyons of California on Puma Canyon Ranch. Here on the ranch (what most people would call a farm), there are dozens of acres of avocado, lemon and orange trees. However, there is more than fruit here on the farm, we’re also growing produce.

    Over the past week, I’ve been helping to turn an area into an organic produce field. We’re growing the produce for a local restaurant in Santa Barbara called Pizza Guru. We began by tilling the field (although the land will never be tilled again) and then we created a series of raised beds. Each bed is 4 feet wide with 2 feet of walkway between each bed. Once that was completed, we built a drip irrigation system. From there, we began to plant.

    Yesterday, we planted rows of tomatoes, lettuce and onions. Today we’re planting more lettuce as well as garlic and squash. Once we planted everything, we added a homemade fertilizer and then we added a homemade mulch to the top. Now we wait….

    The lettuce will take about three weeks to start producing and once it is done, the bed will be overtaken by the second crop (either tomatoes or onions). This fall, we’re going to have completed the construction of both a shade house and a greenhouse where we’ll continue to grow produce year round.

    The coolest thing about the ranch is that we have gardens all over and each night, I can go out and pick what I want for dinner. My new favorite food is kale.

    However, what I’ve taken away so far from my short experience, is that I want to give a shout-out to all the farmers around the world who feed us. This is a very difficult and thankless task, one I will never again take for granted.

    BTW – I’m photographing my experience on the farm and you can see my pictures here.

    Farming

    Virtual Connection Point

    Chuck Zimmerman

    Here is where you want to go at the NAMA convention to register for a B&N Nook (professional) or an Zoom H2 digital audio recorder (student). You can see a bigger version of the Connection Point virtual trade show online. This virtual trade show is okay as a map but it will be a lot more fun to be there in person!

    We’re still getting ready for a very active convention and hope to see a lot of AgWired fans in Kansas City.

    Connection Point Hours:

    Wednesday, April 21

    6:00-7:30 p.m. – Best of NAMA Celebration Reception courtesy of Pfizer Animal Health & Woodruff Sweitzer

    Thursday, April 22

    12:30-2:00 p.m.-Trade Show Luncheon
    12:30-1:30 p.m.-Student Mentor Luncheon courtesy of SFP
    3:00-4:00 p.m. – Ice Cream courtesy of Hoard’s Dairyman magazine
    5:00-7:00 p.m. – Trade Show Closing/ABEF Silent Auction courtesy of NAFB & John Deere

    NAMA

    Developing Enhanced Efficiency Fertilizers In France

    Chuck Zimmerman

    Sophie MarquisSophie Marquis works for GPN Agriculture in France, pictured here with Andrew Semple, VP International Sales, AGROTAIN. She says there’s a lot of pressure in France and other EU countries on the development of new fertilizers that can increase yields while helping with environmental concerns.

    She says there are some products available now in their market but it sounds like it’s still in the beginning stages. She says that her company is working to bring new products to the market.

    You can listen to my interview with Sophie below.

    I believe this concluded AgWired coverage of the Enhanced Efficiency Fertilizer Conference. Big thanks to AGROTAIN for making it possible for me to attend and bring you information from the event.

    Enhanced Efficiency Fertilizer Conference Photo Album

    AgWired coverage of the New Ag International Conference
    on Enhanced-Efficiency Fertilizers is made possible by .

    Audio, Fertilizer, International