The biggest news out of the recent BASF Agricultural Solutions Media Summit was the first Eco-Efficiency Analysis for corn in the Midwest, both with and without the fungicide Headline. The reason it was relevant is that it shows the potential for measuring sustainability.
During a breakout session at the summit, BASF vice president for Crop Protection Marty Mascianica got into a bit more detail about the eco-efficiency analysis and how it was used to measure sustainability. “For us, sustainability is taking into account efficiency and cost-effectiveness for the farmer, as well as the most appropriate conservation of resources,” Marty told me. “The model that we used allows us to calculate a total cost of ownership – the financial cost of energy, water and other inputs, as well as the raw materials to make fertilizers and crop protection products – so that a farmer can understand whether his change in a practice is bringing about a greater cost of efficiency as well as the environmental impact.”
Marty says the data for the corn study are from research on corn production reported by Iowa State University which demonstrated a 7 percent average yield increase through the application of Headline, which resulted in both lower production costs and environmental impacts. The yield increase meant that farmers were able to harvest the same amount of corn using less land with fewer resources and lower energy consumption per unit of corn.
Listen to or download my interview with Marty in the player and find out more about the Eco-Efficiency model here.

Iowa corn growers are big winners again on race day in Newton, IA. Actually the winner of the Iowa Corn Indy 250 is Tony Kanaan, #11 the 7-11 Car. He lifted the big gas pump trophy in joy since he’s had some tough luck here on this track in the past.
The Iowa Corn Indy 250 is underway in Newton, IA.
Welcome to race day at Iowa Speedway for the 4th Iowa Corn Indy 250. The Agriblogger is on location after a great media breakfast with the
We had a very competitive qualifying session for the Iowa Corn Indy 250 today at Iowa Speedway. Here’s our Peak Performance Pole Winner Will Power, #12, Verizon Team Penske. He put in a qualifying speed of 181.337 mph.
I’ll be on location all of race day collecting more photos and interviews. Since Iowa Corn Growers are the sponsor I’ll be in the winner’s circle and will post a photo of the winner before heading back to ZimmComm World Headquarters.
This was me moments before rain drops hit Iowa Speedway again yesterday. After years of taking photos of other people getting a ride in the
This afternoon the IRL and Iowa Speedway held a
It was great getting to see Ryan Hunter-Reay yesterday while promoting American made ethanol in Des Moines. Thanks to Claire Masker,
So here’s the car he’ll be driving on Sunday for the Iowa Corn Indy 250. Let’s hope the weather gives us a break. It stormed last night and again this morning. Corn fields really don’t need any more rain in Iowa right now.

