So here’s how our conversation went:
Him: “You don’t work. You’ve done PR for 10 years now, but you don’t really work.”
Me: *stunned look on my face.* “You mean just because I don’t spend all day outside in 100 degree weather, you think I don’t work?”
Him: “Well, you don’t build anything. You don’t make anything. What do you DO?”
Me: *still recovering from the shock* … I couldn’t say a thing.
What I should’ve said was: “I build relationships and reputations to help give farmers and ranchers like you an opportunity to go to work tomorrow. I help fight the good fight against folks like HSUS whose sole purpose in life is to put you out of business.”
That’s how my dinner conversation went the other day. And I think in some small, yet justified, manner, I’m still hanging onto that comment as fuel for the work that I DO do every day to support agriculture.
I didn’t write this week to garner sympathy from other PR pros who understand the struggle in justifying what we “build” every day…I wrote to introduce you to AgWalk – a weekly update from a work at home mom on the farm. Okay, so maybe my workday consists of catching up with Trent, Chuck and Kyle on Facebook, and of course, my daily dose of “The Pioneer Woman” blog, but I feel those are integral activities to keeping my sanity. Then I delve into my “real” job – promoting the work that farmers and ranchers do to provide a safe, healthy food supply for U.S. consumers. Oh yeah, and maybe I fit in a trip to Grandma’s house for some homemade bread and freshly picked asparagus. All in a good day’s work, right?
Don’t look at me with such disappointment, dog. I’m only doing my JOB. You know, the one where I don’t work.
So what’s the point I’m trying to make here? Only to ask you to come back next week and take an AgWalk with me. It’s a break from the ordinary, glimpse into the life of a work from home PR mule, and if you’re lucky, the occasional photo of the cutest little farm boy you’ll ever see.
Until we walk again…

The President of the 

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During a breakout session at the summit, BASF vice president for Crop Protection Marty Mascianica got into a bit more detail about the eco-efficiency analysis and how it was used to measure sustainability. “For us, sustainability is taking into account efficiency and cost-effectiveness for the farmer, as well as the most appropriate conservation of resources,” Marty told me. “The model that we used allows us to calculate a total cost of ownership – the financial cost of energy, water and other inputs, as well as the raw materials to make fertilizers and crop protection products – so that a farmer can understand whether his change in a practice is bringing about a greater cost of efficiency as well as the environmental impact.”
Iowa corn growers are big winners again on race day in Newton, IA. Actually the winner of the Iowa Corn Indy 250 is Tony Kanaan, #11 the 7-11 Car. He lifted the big gas pump trophy in joy since he’s had some tough luck here on this track in the past.
The Iowa Corn Indy 250 is underway in Newton, IA.
Welcome to race day at Iowa Speedway for the 4th Iowa Corn Indy 250. The Agriblogger is on location after a great media breakfast with the