Support NAFB Foundation

Chuck Zimmerman

Here’s a call out for support of the National Association of Farm Broadcasting Foundation. You can donate an item to the annual auction at the NAFB Convention or just send cash!

Generous donations in past years have helped provide financial support and educational opportunities for young people in pursuit of careers in agricultural communications. Each year, six college students – three scholarship recipients and three station and network interns – directly benefit from your kindness and care for the future of the industry.

In addition to this important work of supporting these future agricultural communicators, the Foundation Board is also currently working on new ways to supply funding for stations and networks who would like to increase their voice for advocacy of agriculture.

Please fill out and submit the contribution form found here (pdf) at your earliest convenience to contribute to this great cause and wonderful event. If you have any questions, please contact the NAFB office at 816.431.4032 or send an email to jennifer@nafb.com.

NAFB

Urban Wheat Field

Chuck Zimmerman

If you can’t take policy makers to the field then take the field to the policy makers.

On Thursday, September 23rd and Friday, September 24th a live wheat field, approximately one quarter of an acre in size, will sprout from the streets of the nation’s capital in an effort to promote food literacy via farm-to-fork wheat education. The North Dakota Wheat Commission along with fellow members of the nation’s wheat industry will unite to deliver an authentic experience to city dwellers and key influencers during the Wheat Foods Council’s second Urban Wheat Field. The event will take place on Maryland Avenue between 3rd and 4th streets.

Coming off the success and excitement of New York’s Urban Wheat Field in 2008, the Wheat Foods Council is looking forward to strengthening their message and enhancing the experience at the Washington, D.C. event.

Experts in the areas of wheat agriculture, milling, baking and nutrition will guide visitors through each phase of the grain’s life cycle, engaging them in hands-on activities and demonstrations along the way. “This is a great opportunity to reach the urban population who may not be familiar with the agriculture industry or completely understand where their food comes from. They will be able to see the farm-to-fork process firsthand,” said Erica Olson, North Dakota Wheat Commission marketing specialist. The wheat on display is a hard red spring wheat variety grown in the Northern Plains.

Preceding the event, the National Association of Wheat Growers will host a reception for congressional staff members to experience the event and meet with representatives from their individual state wheat commissions.

Ag Groups, Farm Policy, Wheat

Ethanol is Right Here, Right Now

Chuck Zimmerman

There are so many reasons to support American energy independence it sometimes amazes me how many special interest groups or ill informed people oppose it. Sure, we work with groups like the Renewable Fuels Association but we’d support the industry and ethanol anyway. It’s good to see that RFA will make sure lawmakers keep ethanol in mind when they get back to work.

As Congress returns to work for the final weeks before the fall elections, the Renewable Fuels Association (RFA) will greet them with a television ad on MSNBC’s Morning Joe news program. “Right Here, Right Now” is an updated ad that highlights the innovative, job-creating engine that is the American ethanol industry. This ad reminds viewers that the answer to a cleaner environment and reducing our dependence on foreign oil is available “Right Here, Right Now”.

The thirty second ad will air on Morning Joe between September 15th and October 12th in the Washington, DC media market. Nine spots per week. Morning Joe is a show viewed heavily by policy makers and influentials on Capitol Hill, in the White House, and all points in between. Morning Joe airs from 5am – 9am Eastern.

Advertising, Energy, Ethanol, RFA, Video

Roger Ward Receives Agriculture Award From Illinois State Fair

Chuck Zimmerman

I worked along side him at Farm Progress Show and did not know I was in the presence of greatness.

Roger Ward, Farm Director of WLDS 1180AM in Jacksonville, was named the 2010 Service to Agriculture Award recipient at the Illinois State Fair Agriculture Day Luncheon on August 17. The award is sponsored by Farm Credit Services of Illinois and recognizes individuals with extraordinary career contributions to the agriculture industry. Roger has been a part of WLDS Farm Broadcasting for more than 25 years. He joined the WLDS team in 1983 and became the full time Farm Director in 2001.

In the photo from left to right: Orion Samuelson, WGN Radio/RFD TV; Haley Freeman, Miss Illinois County Fair 2010; Roger and Cathy Ward; Mike Loyd, Farm Credit Services of Illinois; and Tom Jennings, Illinois Department of Agriculture Director.

Media

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Four of Southern California’s largest family-owned egg farms have announced the formation of Southern California Egg Cooperative, a new egg marketing cooperative.
  • Farm Industry News editor Karen McMahon received the Ruth White Media Award from the Mid American CropLife Association.
  • The National Agri-Marketing Association’s next webinar will be Thursday, Sept. 30, at 3:00 central time. Meredith Stevens, digital marketing manager at National Cattlemen’s Beef Association, will be presenting this webinar on social media.
  • USDA has released “The Role of Agriculture in Reducint Greenhouse Gas Emissions.”
Zimfo Bytes

Corn Farmers Will Reach New Heights

Joanna Schroeder

The Iowa Corn Growers Association (ICGA) is focused on reaching out to Iowans and consumers to tell them about the value of Iowa corn farmers. One avenue in which they do this, is through their sponsorship of the Cy-Hawk series and last Saturday, the University of Iowa beat Iowa State in the football game known as the Super Bowl of Iowa. ICGA was there to tell consumers about all of the products that contain corn.

ICGA CEO Craig Floss said that during the game, they were able to get out advertising messages and talk about the importance of Iowa’s corn fed economy and what corn means to the job outlook and picture in Iowa. They were also able to tell the story of how ethanol fits into the picture and what that means for Iowa corn farmers.

A lot of people don’t understand that there is no competition between food, feed, fuel, and fiber. You can find corn in any of these products, said Floss, and he also explained that anything that can be made from petroleum can also be made from corn.

“We hope and we know that the majority of Iowans, 80 plus percent of Iowans, use ethanol every day, which means everywhere they go, they’re using something produced from a corn grower,” said Floss.

The big game happened to fall on 9-11 this year, a day that most of us will never forget. I asked Floss why this day is so important to Iowa’s corn farmers.

“There is no other liquid form of petroleum product like ethanol that can actually replace foreign produced oil. And the bulk of our oil comes from countries that have governments that are not like ours,” said Floss. He continued that everyone was touched by the event and has a connection to the event and we need to find a way to send less money to those countries. That is why we like corn farmers. They’re good for our economy and good for our security.

Floss concluded that corn farmers will continue to exceed the needs of all those products that need corn and that we haven’t seen anything yet.

You can see pictures from game day in the Iowa Corn Fed Game Day photo album.

You can listen to my interview with Craig Floss here. Iowa Corn Farmers Will Reach New Heights

Audio, Corn, Ethanol, Events

AgChat On Farm Safety

Chuck Zimmerman

This evening I’ll be moderating the weekly AgChat conversation on Twitter. I hope you’ll tune in and participate. Our topic is farm safety. Next week is National Farm Safety & Health Week so we thought it would be timely, especially with harvest underway in many areas.

I’ve got a number of questions to pose during the session but feel free to email me any you have or DM them directly to the AgChat Twitter Account.

If you can participate I recommend you use a web service like Twubs or TweetChat. You can also just search Twitter for the AgChat hashtag which is #AgChat. Make sure you use it in your tweets from 8-10pm ET this evening. I hope to see you there!

Post Update: We had a great AgChat conversation tonight. Here are the questions. See the transcript on the AgChat Foundation website posted soon.

Q1 How does technology help with operator safety during harvest? via @mpaynknoper

Q2 How do we keep children safe during harvest time? via @ezweber

Q3 What level of training are farmers/ranchers needing for farm safety and compliance with state/fed regs? via @TruffleMedia

Q4 What’s the most dangerous roadway situation you’ve been in while driving/pulling farm equipment? via @AgChick

Q5 What is most likely to get you into trouble when operating farm equipment for any purpose? via @AgriBlogger

Q6 How old do your kids have to be before you let them help with harvest (operate equipment)? via @manningfarm

Q7 What pgms you suggest to involve victim families who want to be proactive helping others prevent or cope? via @bizdrivetime

Q8 Please post/share your links to resources for farm safety information via moderator

Q9 What executable idea will you take away from tonight’s session? via moderator

Uncategorized

Valent Launching Three New Products

Joanna Schroeder

Valent is preparing to launch three new products including INOVATE, FIERCE and RYZUP according to Dawn Refsell when I spoke with her during the Farm Progress Show.

Inovate is a soybean seed protectant that will help growers maximize soybean stand, vigor and yield. The INOVATE System contains Nipsit INSIDE Insecticide and RANCONA Xxtra Fungicide. The product received registration in January of this year and is already in the field.

Refsell said that so far farmers have been very happy with the product and she explained that they’re getting great results with stand establishment as they’re going out doing stand counts with all the growers. They’ve also seen increases in plant vigor.

A product in the pipeline is FIERCE that will be available for soybeans and no-till corn. Refsell said the use pattern for soybeans is exactly like VALOR, which is a component of FIERCE. She said it can be planted up to 7 days before planting. Valent is expecting registration on the product during 4th Quarter of this year so they are positioning it mainly for Spring.

One last product they are launching is RYZUP, which is a biological. It focuses on grass pastures and it can be applied to extend the grazing season up to 3 weeks. It should be applied when the temperature is between 40-70 degrees because during this time grass is slower to grow.

To learn more about these new Valent products, listen to my interview with Dawn Refsell or visit their website at www.valent.com.Valent Launching Three New Products

Check out our Farm Progress Photo Album.

Audio, Corn, Farm Progress Show, Farm Shows, Livestock, Soybean

Corn, Corn Everywhere

Joanna Schroeder

The crop report was released last week and the USDA is predicting a record harvest – even after accounting for excessive rain in areas of the Midwest. In Iowa alone, 40 percent of the corn crop goes to ethanol but nationally only 20 percent of the total corn crop goes to ethanol. Also, the livestock industry is the largest consumer of Iowa corn.

I was able to spend some time with the Iowa Corn Growers Association’s (ICGA) new President Dean Taylor last Saturday before the Iowa versus Iowa State football game. My first question for Dean, was in fact, what are we going to do with all this corn? We’re going to produce feed, food, fiber and fuel, he said.

“The fuel, the feed, the fiber, the ethanol….all these things are very important. Especially now that we grow so much corn, we have to remember that what we put into ethanol was never even in the market for feed in the past because we’re just growing that much more corn,” said Taylor.

ICGA along with the Corn Promotion Board joined together to sponsor the Cy-Hawk series – the men’s football, basketball and wrestling matches. I asked Taylor why this sponsorship was so important. He said it’s a great opportunity to showcase all of their products and what they do in Iowa. “It’s contributing to our fuel situation in this country because it’s homegrown instead of imported and that adds to our bottom line. It adds a little bit to our fuel security and the way to look at it, every little bit helps,” said Taylor.

So, what is a product that uses corn that many don’t realize? Bioplastics. When corn is added to bioplastics in replacement of oil, then the plastics become biodegradable. But bioplastics are just one product among thousands that use corn. To learn about the other products, visit www.iacornfed.com.

Well, Iowa won the football game in a landslide but that didn’t dampen anyone’s spirits. In conclusion, Taylor said, “Every day is a corn day and every day is a winning day for Iowa corn farmers.”

You can see pictures from game day in the Iowa Corn Fed Game Day photo album.

You can listen to my interview with Dean Taylor here. Corn, Corn Everywhere

Audio, Corn, Ethanol, Events

I Farm to Feed the World

Joanna Schroeder

During the Farm Progress Show, Bayer CropScience kicked off a new initiative called, “I Farm to Feed the World,” in an effort to raise awareness about the need to decrease global hunger amidst a growing population. I spoke with Mark Wrucke about the program and he said, “We’re a global organization and we realize ag has some real challenges coming. The population will continue to grow yet we’re really farming most of the arable land that available right now.”

He continued, “So it’s critically important we maximize our yield and grain quality on every acre we produce. It’s also critically important we maintain the lowest possible footprint in doing so.”

During the show, farmers from around the globe made pledges that they would maximize yields and grain quality while helping to minimize environmental impact. For every pledge, Bayer would donate $5 to one of four local food banks in the area mainly covered by Farm Progress. The pledges raised $6,680 for the food banks.

Knowing the challenges, I asked Wrucke what some of Bayer’s technologies were that would help to solve them. He said, “We’re very proud of the fact we consider ourselves to be the innovation company. We feel the best way to address these challenges in the future is through research.”

Bayer has released 28 new products in the marketplace in the last 10 years and will launch another nine new products by the end of 2012. Wrucke said many of these new products will have a much lower use rate and will be much less toxic to the environment.

To learn more about the “I Farm to Feel the World” initiative as well as to learn about their new products in the pipeline, listen to my interview with Mark Wrucke. You can also visit their website at www.bayercropscience.us.com. I Farm to Feed the World

Check out our Farm Progress Photo Album.

Audio, Environment, Farm Progress Show, Farm Shows, Food