I’ve heard of going green but going blue is good too. That’s what the staff at Charleston|Orwig, Inc. is doing by wearing blue jeans each day during September. They’re doing it “not for comfort, but for hope.”
Wearing jeans serves as a reminder to vote for the Global Genes Project in the online Pepsi Refresh Program.
“We are partnering with the Children’s Rare Disease Network to support the Global Genes Project, which is a grassroots effort to raise awareness for children suffering from rare diseases,” said Mark Gale, president at C|O. “We are wearing jeans as part of the ‘wear that you care’ concept, and as a reminder to vote every day at vote4hope.org.”
There are currently more than seven thousand rare diseases identified, affecting 30 million people in the U.S. alone, 75 percent of whom are children. The Global Genes Project raises awareness of genetic diseases and generates funds to promote collaborative research into disease causes and treatments. Read More