Agri-Pulse Communications is putting their money where their mouth is to help communications students at the University of Illinois (UI) get the education they need to compete in a new media world.
“In today’s 24-7 news cycle, agriculture needs to have highly trained communicators who can write, broadcast, blog, tweet and utilize other types of communication tools in a way that provides audiences with accurate and timely information,” says Agri-Pulse Editor Sara Wyant. “This program has the potential to attract top talent for teaching and research.”
To that end, Agri-Pulse has announced a $10,000 pledge to UI to enhance its joint agricultural communications program with a first-of-its kind endowed chair in agricultural communications, named after distinguished professor James F. Evans, to support teaching and research in the field. As part of this joint program between the College of Agricultural, Consumer and Environmental Sciences (ACES) and the College of Media, the university plans to have at least three teaching positions and include initiatives in environmental and consumer communications.
“Dr. Evans has been a wonderful teacher and mentor for hundreds in agricultural communications and we are extremely pleased that the chair will be named in his honor,” adds Wyant. “This donation is a way for my husband, Allan Johnson, and I to give back to those who have helped us grow and prosper as agricultural communicators and demonstrate our support for the development of bright, capable experts who can communicate about food, feed, fiber, fuel, natural resources and rural development.” Sara’s son, Jordan Lutz, is a sophomore at UI studying agricultural and biological engineering,
Others can donate to the cause or find out more here.


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The organization recognized the service of and bid farewell to its long-time national FFA advisor, Dr. Larry D. Case, who will retire on Jan. 1, 2011. “FFA members, you are the future and you make this Missouri farm boy proud,” Dr. Case said to the crowd at the convention. “I’m a thankful man. More than anything I’m thankful for the love of my family…thank you from the bottom of my heart for making it possible for me to be of service to others.”


Vilsack says it is “unfair and inaccurate” for livestock and meat groups to say that no economic analysis has been done by USDA regarding the rule. “We are required … to assess the potential costs and benefits of regulatory action,” said Vilsack. “We looked at the impact of this proposal on small entities, we analyzed effective alternatives that minimize the impact and we made this analysis available for public comment.”
For the second year, HAT has sponsored the 4H Communications Scholarship award in Indiana. This year’s winner is Katherine Gambill from Vigo County, Indiana. HAT founder and longtime NAFB farm broadcaster Gary Truitt says they chose to sponsor the scholarship program because agriculture needs good communicators to help tell the story of modern food production and of the value of our rural communities.