Reierson Honored as NAMA Marketer of the Year

Chuck Zimmerman

Roger ReiersonThe 2011 NAMA Marketer of the Year was awarded to Roger Reierson, AdFarm. Roger was very surprised to receive the award and says it does not mean it’s “the end.” There’s lots more to come from this man.

I spoke with Roger afterward. He says he feels humbled and honored. He’s says the ag industry is a big family and he owes the award to a lot of people. He says NAMA has connected him to a lot of good people. Listen to our conversation: Roger Reierson Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
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Novus Sponsors Student Science Day

Cindy Zimmerman

Scott CarterStudents from private colleges around Missouri are having a chance to check out what kinds of career opportunities await someone with a background in science and a passion for agriculture at the third “Science in Action: A Foundation for Dynamic Careers” sponsored by Novus International and the Missouri Colleges Fund.

About 20 students, teachers and advisors gathered for a little social last night near Novus headquarters in St. Charles and got to know a little more about each other and Novus. Dr. Scott Carter, Novus’ global poultry market manager, told them about his background and journey through academia into the world of global animal nutrition. “I have a PhD in nutrition and biotechnology and a BS degree in biochemistry,” Scott told them. “In agriculture we’re doing something very important. We’re feeding a hungry world and that’s going to be even more important in the future.”

You can listen to my interview with Scott here: Interview With Scott Carter

Audio, Education, Novus International, Poultry

Agribusiness Leader Provides Plenty to Think About

Cindy Zimmerman

Elanco President Jeff Simmons wants people in agriculture to speak up and make it personal when it comes to safe, abundant, affordable food.

The NAMA Agribusiness Leader of the Year says it all boils down to those four words. “I do think that we need to get our of our bubbles, get off of our farms and speak up because we are center stage right now,” he said. “It is our time and it’s a hot issue.”

Jeff told the opening general session of the National Agri-Marketing Conference that Elanco has just unveiled a website focusing on food production, world hunger and sustainability called “Plenty To Think About”. The site includes a white paper that focuses on three rights – food, a human right; choice, a consumer right; and sustainability, environmentally right.

Listen to or download an enlightening conversation with Jeff here:
Jeff Simmons Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
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NAMA President Thrilled With State of Industry

Cindy Zimmerman

The president of the National Agri-Marketing Association (NAMA) is thrilled with this year’s conference attendance and the current state of the organization.

“It’s always good to be the queen when things are good,” said Vicki Henrickson of BCS Communications. “We have 1700 members this year, we haven’t had that many since the year 2000. We’ve got 1200 registrations for conference this year, we’ve not had that many since 2001. We had 155 plus first timers at the conference this year – amazing. Everything is good!”

Listen to my interview with Vicki here:
Vicki Henrickson Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
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Become An 800-Pound Gorilla

Chuck Zimmerman

The first educational session at this year’s Agri-Marketing Conference focused on “Becoming and 800-pound Gorilla: How To Dominate Your Market.” Our presenter was Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla. Well I guess he should know how to do it then!

I talked with Bill before his presentation. He says that the 800-pound gorilla is “the dominate player in any marketplace whose tactics and techniques result in an unfair share of the available business.” So he was here to help us discover how to achieve this. He uses an anecdote from the sports industry to make a point of how you can do this. Listen in: Bill Guertin Interview

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AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
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Giving Reversible a New Meaning

Melissa Sandfort

I’ve owned reversible jackets, pants and hats, but I’ve never owned a pair of cotton flannel double-thumbed gloves. They might look a bit of an oddity, but they were quite popular back in the day for husking corn. Corn picking was done by hand, and then you’d have to take the husks off before putting it in the sheller or grinder. What a chore for your hands!

Double-thumbed gloves to the rescue. Once you wore through the palm on one side, you’d just flip it over and get back to work.

And well aware that money only stretched so far back then, they would sometimes smear tar on the gloves to make them last longer.

I’m thinking a pair of these would be nice for avid gardeners.

And by the way, isn’t that what a combine is for these days?

Until we walk again …

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Making Agri-Marketing Google Juice

Chuck Zimmerman

It has been a great opening day to the 2011 Agri-Marketing Conference. ZimmComm has continued to make Google Juice and actually shared a little with our fans and clients in the Connection Point trade show. So cheers from Kansas City, MO.

Cindy and I will be collecting stories and interviews throughout the meeting and probably won’t get them all posted until after the conference since we’re both going on to other locations before getting back to ZimmComm World Headquarters. However, photos are being updated and we’ll have a lot more coverage here as we work our way through the next couple days. Thanks to everyone who stopped by to say hello this evening and we will see you from the show floor again tomorrow.

2011 Agri-Marketing Conference Photo Album

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Judging NAMA Student Marketing Competition

Chuck Zimmerman

What would a NAMA Student Marketing Competition be without judges? Here are some judges hard at it this morning during the preliminary presentations. I spoke to one of them, Kelly Loganbill (center). She’s just another example of NAMA member volunteer in action.

Kelly says these students represent “the fantastic future of agriculture.” She got involved to give back to the organization and see the ideas these students come up with. Listen in to our conversation: Kelly Loganbill Interview

2011 Agri-Marketing Conference Photo Album

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Hall Monitor Maven

Chuck Zimmerman

It takes a lot of volunteers work to put on an Agri-Marketing Conference and a student marketing competition. Nancy Barcus, Agriculture Future of America, Director of Leader Development Programs is one. She’s the hall monitor during the early round of student presentations. She has to keep the hallway clear during presentations to prevent distractions. This is important stuff here!

Nancy is a new member of the NAMA Careers Committee. I spoke with Nancy about her job: Nancy Barcus Interview

2011 Agri-Marketing Conference Photo Album

AgWired coverage of the 2011 Agri-Marketing Conference is sponsored by
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Visiting With Vance

Chuck Zimmerman

What is the one thing you like best about NAMA and the Agri-Marketing Conference? For me it’s the opportunities for networking and fellowship with clients and friends. That’s what I got to do at the Vance Publishing reception at The Cashew last night. While there I met Tim Tobeck, VP/Publishing Director. Tim is relatively new to Vance so with my trusty iPhone in hand we did a short interview so we could get to know him and learn what’s new.

Tim says he’s excited about coming to Vance since he’s been in business publishing for nearly 40 years. He grew up on a ranch and has been breeding livestock in Colorado. He says he came back to the business “because I saw Vance as a company that used old media and new media together to really build a sense of community” That’s speaking my language Tim!

Learn what’s new with Vance: Tim Tobeck Interview

2011 Agri-Marketing Conference Photo Album

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