Pork Board Celebrates Silver Anniversary

Cindy Zimmerman

Missouri hog farmer Everett Forkner is the new president of the National Pork Board. He is owner and president of Forkner Farms Inc., which has 550 purebred sows and markets 7,500 hogs per year. With members of his family, he also raises corn, soybeans and wheat on 2,000 acres in west central Missouri.

Everett takes the helm of the 15 member pork board as the checkoff celebrates its silver anniversary and anticipates golden opportunities for the industry. “I think we live in some very challenging times but we also live in some very exciting times in the pork industry,” Everett said during the NPB press conference at World Pork Expo Wednesday.

He was pleased to announce that the board voted to spend some extra advertising dollars this year. “We’ve seen first hand the results of the new campaign ‘Pork Be Inspired’ and with some additional funds we were able to vote to continue this project into the fall with an additional $5 million to be put into the Be Inspired campaign.”

“People who already eat pork just have to eat a little more, and that’s our target audience,” he added.

The pork board also added $1.2 million for export marketing efforts and another $265,000 is allocated for cooking temperature education. The pork industry is really excited about new cooking guidelines for pork just released last week by USDA officially confirming that the other white meat is perfectly safe when cooked to an internal temperature of 145 degrees Fahrenheit.

Press conference audio from Forkner: NPB president Everett Forkner

2011 World Pork Expo Photo Album

AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
Audio, Pork, World Pork Expo

Pork Producers Talk Issues at Pork Expo

Cindy Zimmerman

National Pork Producers Council leaders conducted the traditional first day World Pork Expo press conference this morning to discuss issues of importance to the industry.

Among the bigger issues is expanding international markets for U.S. pork by getting Congress to pass the three pending free trade agreements with Korea, Colombia and Panama. “We need new and expanded markets,” said NPPC immediate past president Sam Carney of Iowa. “These FTAs combined would add more than $11 to the price producers receive for their pigs and would generate about 10,000 U.S. jobs.”

Carney says they hope to get the FTAs passed before summer recess or right after. “We’re frustrated but yet we’re hopeful we’re gonna get it done,” he said.

Press conference audio from Carney: NPPC past president Sam Carney

2011 World Pork Expo Photo Album

AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
Audio, NPPC, Pork, Trade, World Pork Expo

Pork For Lunch

Chuck Zimmerman

I don’t know if there is such a thing as a self-induced pork coma and I really don’t want to find out. But I have done some major sampling today at the World Pork Expo. This little display of Plowboys BBQ was found in the Boehringer Ingelheim tent and they were really good. I also sampled ribs in the Novus International tent, Pork Network tent and the Pork Checkoff media lunch. They were all good but I give my personal award to the Pork Checkoff. They served Mediterranean Back Ribs cooked in a pomegranate sauce. They were fall off the bone tender.

To top off the Pork Checkoff media lunch we had cake that celebrates 25 years of service.

The Pork Checkoff is sponsoring the Producers Opportunity for Revenue and Knowledge (PORK) Academy here at the Iowa State Fairgrounds too.

By the way. If you want that Mediterranean Back Ribs recipe you can find it right here on the Pork Checkoff website.

2011 World Pork Expo Photo Album

AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
World Pork Expo

Definition of QR Code

Chuck Zimmerman

So, we’ve got a little way to go as far as getting the whole QR Code thing going from the looks of our last ZimmPoll. We asked, “Have you ever used a smartphone to scan a QR code?” I was a little surprised to see the answer, What’s a QR code?, had the biggest response at 41%. But 37% of you responding said Yes and 22% said No. So what is a QR code? Here’s the Wikipedia definition:

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.

So give it a try. The QR code shown is for Wikipedia’s main web page. You might need to get a QR code reader app for your smartphone btw. I’m wondering how many agrimarketers have used or are using QR codes. Care to chime in with your thoughts or experiences?

Our new ZimmPoll is now live. We’re asking the question, “What’s your favorite meat?” If you have a choice not in our poll feel free to suggest it in comments. I can always add it to the poll.

And if you have any questions you want to suggest for future ZimmPolls please let us know.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.

ZimmPoll

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Beck’s Hybrids announces that Jim Zimmer has joined the company to focus on the strategic development of Beck’s growing business.
  • Farmers Edge has been ranked 11th by PROFIT: Your Guide to Business Success in their annual ranking of Canada’s Top 200 Fastest-Growing Companies.
  • Pioneer Hi-Bred announced it has closed the acquisition of Doebler’s PA Hybrids, Jersey Shore, Pa., as part of its Pioneer Hi-Bred PROaccess business strategy.
  • Syngenta announced an agreement with Golden Acres Genetics, Ltd., Waco, Texas, to transfer all existing Syngenta sorghum seed inventory to Golden Acres effective as of June 3, 2011.
    Zimfo Bytes

    Novus Meets Cubbie

    Chuck Zimmerman

    The mascot for the Iowa Cubs minor league baseball team is Cubbie. Here’s Cubbie with Novus International interns at the ball park prior to World Pork Expo. Cindy and I attended the game and had a good time chatting with our Novus friends and their clients.

    During the next couple days we’re going to learn what’s new with our sponsor. Thank you Novus for your support once again!

    2011 World Pork Expo Photo Album

    AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
    Novus International, World Pork Expo

    Welcome To World Pork Expo

    Chuck Zimmerman

    The 2011 World Pork Expo is starting in Des Moines, IA. Welcoming the media was Doug Wolf, President, National Pork Producers Council. Doug is a producer from Lancaster, WI. He says there are over 450 exhibitors from eleven different countries and attendees from 33 countries. He says they’re expecting over 20,000 producers to attend.

    Attendees will find business seminars on profitability, animal health and current issues. They can see the newest products, services and technologies offered by more than 450 commercial exhibitors. They will have the opportunity to watch junior showmen and swine breeders exhibit some of the best market hogs and breeding animals available, as they compete for top prizes. And throughout the event, they can feast on great food and enjoy family entertainment.

    I can attest to feasting on pork. At the media reception we had about six different pork choices! Here’s a welcome message from Doug: Doug Wolf Interview

    Our World Pork Expo photo album has been started. You can find us posting them here: 2011 World Pork Expo Photo Album

    AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
    Ag Groups, Audio, Pork, World Pork Expo

    Celebrate June 10 With Ice Tea

    Melissa Sandfort

    WHAT:
    100% Natural Lipton Iced Tea Celebrates National Iced Tea Day; Facebook Fans Receive Free Tea.

    WHY:
    100% Natural Lipton Iced Tea, a new line of beverages with a simple, all-natural ingredient list, is excited to celebrate National Iced Tea Day with free tea.

    WHEN:
    June 10, 2011

    HOW:
    1. “Like” Lipton Iced Tea on Facebook
    2. Share free Iced Tea coupon with at least one friend.
    3. Claim your free Iced Tea coupon.

    New 100% Natural Lipton Iced Tea is available in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors: Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango.

    To celebrate the new line and National Iced Tea Day, Lipton is treating tea drinkers to unplugged music programming. Check out “The Natural Side of Music” online videos featuring cuts and conversations with music artists. Stay tuned to Facebook.com/LiptonIcedTea.

    Food

    Growing Precision Farming at GROWMARK

    Chuck Zimmerman

    Here’s the latest installment of our “Getting To Know GROWMARK” series. Meet Sid Parks, Manager, Precision Farming. That means we talked about FS Green Plan Solutions, a broad area of products and services offered to local FS retailers.

    The definition of precision farming is very broad and the technology is advancing at a fast pace. For this reason Sid says they offer a lot of educational and training opportunities for members. The support they provide really helps members and their farmer customers better understand and use the precision applications they are integrating into their farm operation. He says that there is a pretty wide variable of how much or what level of precision applications that are being used. I’m guessing that will be changing as the need to enhance productivity to improve profitability becomes more and more important. Sid says “I think we’re going to continue to see adoption of these technologies. Not every farm or every field is going to have some type of precision farming application or service done on it but I believe strongly in the eighty-twenty rule that most of the people that we are going to see actively farming and the people we do business with, there’s a lot more interest in these types of services.”

    You can listen to my interview with Sid here and learn more about GROWMARK: Sid Parks Interview

    Agribusiness, Audio, GROWMARK

    World Pork Expo 2011

    Chuck Zimmerman

    It’s time for the World Pork Expo. This year both Cindy and I will be on location with coverage here on AgWired starting tomorrow morning.

    If you’re attending Expo please use the official hashtag – #nppcwpx and follow along with the Expo Twitter account: @NPPCWPX. We’ve got a media reception this afternoon and then all kinds of activities get going tomorrow. We will be seeing you from there.

    AgWired coverage of the 2011 World Pork Expo is sponsored by NOVUSAgWired coverage of the 2011 World Pork Expo is sponsored by boehringer-ingelheim
    World Pork Expo