He looks very presidential in this photo doesn’t he? He’s Tom Steever, Brownfield and the new President of the National Association of Farm Broadcasting. Tom actually takes over officially on January 1, 2012. However, he has been serving as interim President following the tragic death of Lindsay Hill earlier this year. So that kind of makes Tom the “old” and …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
USFRA Now A Year Old
It has been a year since the announcement of the U.S. Farmers & Ranchers Alliance. I remember speaking with Rick Tolman, CEO, NCGA, about the newly formed alliance then. This week USFRA held its first annual meeting preceded by a board meeting. After the program was over I visited with Rick to find out what has been accomplished. Rick says …
Preview of NAMA Trends in Agriculture
Let’s look ahead to the 2011 National Agri-Marketing Association’s Trends in Agriculture conference. It precedes the NAFB Convention and AgWired will be there covering all the action. Our sponsor for coverage of both meetings this year is BASF! To get a preview I spoke with Trends committee chair, Gardner Hatch, Bader Rutter. Gardner gives us a review of program highlights …
Engle Creative Solutions
What’s new in the world of agricultural marketing is Engle Creative Solutions, LLC. This morning I visited with Steve Engle, President. This is another episode in my informal series of interviews with the leadership of agricultural marketing agencies. Steve started the new venture just last month. Steve says he’s focusing on small to mid sized businesses and wants to help …
Charleston|Orwig A Year Later
It was just a year ago that Cindy interviewed Mark Gale, Charleston|Orwig, while attending World Dairy Expo. That started a series of ZimmCasts with the leadership of advertising and public relations agencies. Now we’ve come full circle. At this year’s World Dairy Expo I visited with Brittany Unterweger, Account Supervisor for the agency. The agency was having a very busy …
National Beef Ambassadors Ready To Travel
ZimmComm loves beef. That’s why we are a sponsor of the National Beef Ambassador program. This past weekend I was a judge for the competition although I had to do it from ZimmComm World Headquarters and not in Wooster, OH. It was very interesting seeing how the contestants responded to an anti-beef blog post. That was one of the things …
IFAJ Congress Review
At the beginning of the 2011 IFAJ Congress we heard a preview from Owen Roberts, Co-Chair of the event. Now we’re going to get a look back from Lilian Schaer, the other Co-Chair. In the photo both Lilian and Owen were thanked during our closing ceremonies and received gifts for all their hard work. Of course, they point to all …
IFAJ Congress Overview
The 2011 IFAJ Congress gets into full swing today. There are some business meetings for the organization as well as an afternoon session called Canada Agriculture 101. I visited with Co-Chair Owen Roberts, faculty instructor at the University of Guelph. We were on the bus last night on our way to Mohawk Racetrack. In the program you can hear Owen …
David Aeschliman Starts Growth Enterprises
In this week’s program let’s get caught up with Dave Aeschliman, Growth Enterprises. If you don’t know David then you’re missing one of the original Advertising Rat Pack members who took this dude under their wing starting at NAMA meetings once upon a time. We got connected via my post last week about missing Gary McKenna, who was also one …