My work at my first ever National Agricultural Aviation Association convention is now completed although I’ll be featuring an interview with Andrew Moore, Executive Director, in next Monday’s ZimmCast. I really enjoyed the meeting and learned a lot about a segment of agribusiness that I wasn’t very familiar with. The dry Las Vegas air and smoky casino we’re located in …
JackPlot!™ Winners
It looks like Cindy made it through the National JackPlot!™Finals in Las Vegas. I’ll be joining her there later on today after the BIVI Foundations Seminar I’m attending in Chicago. So here’s her post on who won: It got down to a Husker vs. Husker contest in the Final Four with the two Nebraska teams taking first and second place. …
Rural Lifestyle Marketing Opportunity
This is the final installment of the video series created by Paulsen AgriBranding from the NAMA Trends in Agriculture conference. I’d like to thank them for sponsoring the NAMA Blog and producing video for us to share. NAMA’s Trends in Agriculture: Rural Lifestyle Marketing wrapped up with a panel discussion of marketers and retailers talking about the effect of the …
Meet Carol Anderson, New NAMA President
Congratulations to Carol Anderson, Mariposa Partners, our new NAMA President. The fine folks at Paulsen AgriBranding helped bring her to you personally. 2008 NAMA President Patty Travis passes the leadership gavel to incoming president Carol Anderson. The new president shared her thoughts about the challenges that lie ahead for NAMA and its membership.
Building Brand Loyal Customers
Here’s a continuation of the video interviews produced by Paulsen AgriBranding at the NAMA Trends in Agriculture conference. How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural …
NAMA Professional Development Award Winners
At the NAMA Trends in Agriculture conference several professional agrimarketers were honored and once again this year, Paulsen AgriBranding captured comments from the honorees. NAMA honored three members for professional development during its Wednesday luncheon. Honored in marketing communications was Paul Redhage, FMC Communications Manager; in Public Relations, Beth Anderson, Charleston Orwig; and in sales, Vernon Benes of Beck Ag. …
New Media Impact on Rural Lifestyle People
You can learn more about the rural lifestyle survey that Susan Spaulding conducted courtesy of Paulsen AgriBranding. Day two of NAMA’s Trends in Agriculture: Rural Lifestyle Marketing kicked off with a discussion of the impact of new media on rural lifestylers. Susan Spalding of Market Directions and Courtney Yuskis of the Country Living Association looked at the products and services …
Rural Lifestyle Marketing From Paulsen
Paulsen AgriBranding spoke with the second speaker here at the Trends in Agriculture conference. He was very interesting and will be the interview in this week’s ZimmCast. So where are rural lifestylers these days? Dan Duffy, CEO of United Country Real Estate, told the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference how agrimarketers can reach this target and how …
NAMA Trends From Paulsen AgriBranding
Speaking of Paulsen AgriBranding, here’s the first of their Trends in Agriculture video clips with our first speaker. The NAMA Trends in Agriculture, Rural Lifestyle Marketing conference began with Frank Schuurmans of Decision Strategy International asking if your current strategy is “future proof.” He focused on future scenarios and asked attendees to test how their current strategy would fare.
A Smile At The End Of A Monday
Thanks to one of my Facebook friends I got a link to this video/song which I think is hilarious. It’s Monday. Time to lighten up and relax. I’m lobbying for them to perform at an NAFB Convention. What do you think? Actually, they’ve got another video that might be more appropriate. See you in KC, MO. Post Update: Chelsea says …